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Be One: GAP's New Gay Ad


Towleroad Twitter follower Chris Votaw tweeted this sweet ad to us yesterday, on a building near his home in L.A.. It's part of the company's new "Be Bright" campaign.

Thanks, GAP!

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  1. I smell a "moms" boycott coming! Gap should be so lucky - free press

    Posted by: allen | May 4, 2012 8:59:46 AM

  2. OMM/NOM/AFA/etc. boycott in 3.. 2.. 1..

    Posted by: Snownova | May 4, 2012 9:00:50 AM

  3. It's hard to believe this is one country some days, with pro gay advertising in one city and religious people praying for the passage of anti gay laws in another.

    Posted by: chad | May 4, 2012 9:01:30 AM

  4. I guess the "bright" part isn't referring to their clothing. Unless grey is the new bright?

    Posted by: Oliver | May 4, 2012 9:09:44 AM

  5. It isn't one country, Chad. At least socially. Hence all the fighting, all the hatred slung (mostly by social conservatives), hence hate crimes and hate groups being on the increase. America is a very deeply divided nation.

    But it really does boggle the mind.

    Posted by: Francis | May 4, 2012 9:13:47 AM

  6. This ad exposes a long held gay secret. Gay men share shirts. Soon those right wing radical extremists will be proposing laws banning us from wearing the same shirt. Next will be bans from sharing a pair of pants. And some among us will want to share our shirt with a dog...or a cat...

    Kudos for Gap for this public support!!!

    Posted by: Mitch | May 4, 2012 9:14:18 AM

  7. Well then we just won't wear pants.

    Posted by: David Ehrenstein | May 4, 2012 9:19:18 AM

  8. Or there's this:

    Posted by: Anastasia Beaverhausen | May 4, 2012 9:28:05 AM

  9. I think corporate America has finally caught on to a brilliant money making scheme. Create a gay(ish) advertisement, wait for NOM or One Million Moms to boycott, cash in.

    Posted by: Michaelandfred | May 4, 2012 9:28:20 AM

  10. I take it those responsible for marketing the Gap brand have decided to try a campaign that gives it an 'edgy' feel? Has The Gap been losing market share for a long time now? They should try putting under age looking models in provocative underwear poses like CK did; apparently pedophilia and pederasty sells least for CK it did.

    Posted by: ratbastard | May 4, 2012 9:35:46 AM

  11. Erm,I see conjoined twins.

    Posted by: Sylvatica | May 4, 2012 9:37:55 AM

  12. Sweet ad. Of course, the family that owns GAP are right-wing extremists who support anti-gay politicians. At least they are not above taking gay money.

    Posted by: Jay | May 4, 2012 9:41:24 AM

  13. So that's how you make deep V necks.

    Posted by: endo | May 4, 2012 9:45:22 AM

  14. "the family that owns GAP are right-wing extremists..."

    Uh, The Gap is a publicly traded company.

    Posted by: endo | May 4, 2012 9:55:06 AM

  15. Big deal. They priced me outta their jeans.

    Posted by: Marc C | May 4, 2012 9:57:47 AM

  16. People still go to Gap?

    Posted by: TyN | May 4, 2012 9:59:50 AM

  17. That's Rory O'Malley (Tony nominee for The Book of Mormon) with his real boyfriend, Gerold Schroeder. :)

    Posted by: The Angel Moroni | May 4, 2012 10:06:52 AM

  18. Also, the Gap corporation(duh) owns Banana Republic, perhaps the gayest mainstream clothing store in the country. (As well as Old Navy.) It's based in SF, and I've never heard anyone say that its founders (the Fishers) are antigay.

    Posted by: Paul R | May 4, 2012 10:21:21 AM

  19. LA is such an ugly city

    Posted by: ggggb | May 4, 2012 10:43:36 AM

  20. The Angel Moroni

    I thought so!

    Posted by: Rowan | May 4, 2012 10:55:53 AM

  21. Here come the mudbloods....

    Posted by: Johnny | May 4, 2012 11:00:21 AM

  22. The GAP Corp. is renting out it's downtown SF space to host a fundraiser for Paul Ryan. This ad might be cute and sweet, but keep in mind, the Fisher family is using money made from GAP Corp. to support anti-gay republican candidates. Much like the CEO of Urban Outfitters.

    Posted by: Duste A | May 4, 2012 11:03:09 AM

  23. My grand father was Don Fisher's best friend until my grandfather's passing a few years ago. My gay husband and I have been in the Fishers home many times for dinner and parties. And the Fishers always came to my grandmother's parties. Don Fischer anti-Gay? B.S. That dog don't hunt.

    Posted by: Mic | May 4, 2012 11:13:22 AM


    Posted by: David Ehrenstein | May 4, 2012 11:21:11 AM

  25. It's all part of National Conjoined Twin Awareness Month, I believe.

    Still, very cute and sweet. Kudos to The Gap.

    Posted by: Seattle Mike | May 4, 2012 11:34:00 AM

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