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A Gay Candle Ad Intended to Make You Melt: VIDEO


Haven't seen an ad as hunky-romantic as this one from John Saint-Denis in quite some time. Obviously, one hopes for a part two. That Peter Calandra (above) sure knows how to sell a candle.

Here's the setup:

After a difficult day, Paolo rushed from the American offices in Torino, climbing up the hills to Montgenevre just over the French border. Phone dead, car stopping and starting, navigating road construction, he was going to be late for their anniversary dinner at their Palazzo.

Watch (briefly work-unfriendly), AFTER THE JUMP...

(via kenneth)

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  1. damn! if he was waiting for me at home, i'd never leave the house!! where do i buy these candles???? :D

    Posted by: matt | May 29, 2012 1:44:30 PM

  2. I never feel that I am affected by commercials, but this one got me. I love candles, esp. quality scents. I'll look them up and order a couple.

    Posted by: Bernie | May 29, 2012 1:50:06 PM

  3. I'll take a dozen. And throw in a couple of those candle thingys, too.

    Posted by: The Realist | May 29, 2012 1:52:07 PM

  4. Someone's candle is burning at both ends. Delightful.

    Posted by: jrocket | May 29, 2012 1:53:10 PM

  5. I liked the music lol

    Posted by: Peter | May 29, 2012 1:53:13 PM

  6. Torino to Montgenevre is an hour and a half commute on a good day. These ads are so unrealistic...

    Posted by: BobN | May 29, 2012 1:59:11 PM

  7. That is really sexy and romantic...not just for the attractive actor, but the whole anticipation and story.

    Posted by: woodroad34 | May 29, 2012 1:59:49 PM

  8. Black and white filming really adds to the romance.

    Posted by: VDUFFORD | May 29, 2012 2:04:19 PM

  9. "My soul doth magnify the Lord"? The Magnificat as background music? Although I could think of something I wouldn't mine magnifying.

    Posted by: fritzrth | May 29, 2012 2:05:30 PM

  10. Romantic. What a man, I would come running home to him.
    @Peter, very effective music indeed.

    Posted by: Matt26 | May 29, 2012 2:07:13 PM

  11. Omg do me NOW!!

    Posted by: AJ | May 29, 2012 2:21:52 PM

  12. I'm definitely ordering some of those candles.

    Posted by: rayrayj | May 29, 2012 2:28:43 PM

  13. fantastic decor! I know its a candle add but the only thing I know for certain about these two men is they love to drink and they love candles....I could die happy in that apartment tho!

    Posted by: stevenelliot | May 29, 2012 2:49:18 PM

  14. That's MINA singing Magnificat in Latin from here 'Dalla Terra' album. She is really one of Italy's greatest treasures.

    Posted by: Steve Sando | May 29, 2012 2:50:46 PM

  15. All that to sell candles? TAKE MY MONEY NOW!!!!

    Posted by: gayalltheway | May 29, 2012 2:52:10 PM

  16. I'm a sucker for high production values.

    Posted by: chad | May 29, 2012 2:56:25 PM

  17. Open flames near paper boxes, not a safe combination. Hate to have fire ruin a nice evening.

    Posted by: gb | May 29, 2012 3:04:24 PM

  18. Candles? What candles? ;-)

    Posted by: Bobby | May 29, 2012 3:12:10 PM

  19. Beautifully done. Love it.

    Posted by: patronsaint | May 29, 2012 3:20:13 PM

  20. Honey, I'm home.

    Posted by: SFRowGuy | May 29, 2012 3:23:02 PM

  21. If I keep my condo as well organized and clean as that, will he be my award?

    I'll do it!

    Posted by: Mike in the Tundra | May 29, 2012 3:42:07 PM

  22. I'm watching MAD MEN ... guess advertising will help you buy anything, even wax. LOL

    Posted by: FunMe | May 29, 2012 3:43:51 PM

  23. Thanks for all of the great comments, folks! And thanks, Andy Towle! Yes, the singer is Mina in her rendition of the ancient Latin hymn, Magnificat. Because, so many have asked, the candles can be ordered online at Mention this blog and we'll include a little extra treat with your shipment, because we love Towleroad! If you are in LA, and want to save shipping, they can be purchased at Plantation, at Erinn V Maison and at Gina Berschneider. Thanks!

    Posted by: John Saint-Denis | May 29, 2012 3:51:11 PM

  24. How great is that.

    Posted by: Michael in Toronto | May 29, 2012 4:58:34 PM

  25. the guy is so hot but all i could think about was..."why can't i get my house to look that clean"

    Posted by: charlie | May 29, 2012 5:01:12 PM

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