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Chick-Fil-A Brand Approval Rating Plummets

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The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:

Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement. The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.

Rating_chickfilaChick-fil-A's index score has dropped 26 points since Dan Cathy's interview:

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

Sarah Palin's feeling good about it though, as evidenced by this photo published to her Facebook page last night. Said Palin: "Stopped by Chick-fil-A in The Woodlands to support a great business."

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Comments

  1. matts @3:07: It's a given that franchise owners support the company's pervasive Christian views - here is a look inside what it takes to become a Chick-fil-a operator.

    http://www.forbes.com/forbes/2007/0723/080.html

    Posted by: Ariel | Jul 28, 2012 4:43:13 PM


  2. @DAVE02657: I made my comment precisely because I read what was quoted. Towleroad misquoted. I think your URLs underline that.

    Posted by: MikeW | Jul 28, 2012 4:46:44 PM


  3. yep all we need now is Bachmann to jump on board...better yet - her and her husband - it would be a quadfecta of A-Holes.....And Marcus can do a commercial for Chik-fil-A - where he says " I eat Chik-Fil-A, cause' its FABULOUS!!!"

    Posted by: disgusted american | Jul 28, 2012 4:53:43 PM


  4. Maybe the stock price will drop so low, that we (gays) can buy the company and fire it's current board? Dream big!

    Posted by: M. Scott Hernandez | Jul 28, 2012 5:34:46 PM


  5. didn't i see him or his thousands of clones at the local levi and leather bar

    counting down till the toe tapping in a bathroom stall scandal

    Posted by: say what | Jul 28, 2012 5:44:42 PM


  6. Taking pride in her bigotry. She gives trailer trash a bad name.

    Posted by: candideinnc | Jul 28, 2012 7:17:56 PM


  7. Sarah Palin needs a hair-cut. Her hair looks too long and stringy. Her hubby has this gay look on his face.

    Posted by: jason | Jul 28, 2012 7:20:41 PM


  8. Smile and say 'proud to be a bigot!'

    Posted by: David | Jul 28, 2012 7:49:14 PM


  9. They can't still be having sex. How could he get hard with that lipstick wearing pitbull in the room.

    Posted by: Markt | Jul 28, 2012 9:42:09 PM


  10. I will never eat there as long as they continue to give money to antigay Christian supremacist hate groups who terrorize and bully minorities.

    Posted by: Mike | Jul 28, 2012 10:40:19 PM


  11. @MIKEW: Exactly what is it about the quote that you have a problem with? Quit dancing around the subject and come out with it.

    Oh and btw the Palin's have always been setting the standards for christian behavior haven't they?

    Posted by: WHAT? | Jul 29, 2012 12:02:30 AM


  12. Wow! You take the moral high road and then so thoroughly misquote and misrepresent three words from an entire interview. Such hypocrisy. Furthermore, his guilty as charged statement was about his personal beliefs, and not the policies of the company. No one has ever been discriminated against at one of his restaurants... ever!

    Posted by: Eyodis | Jul 29, 2012 12:04:23 AM


  13. After August 1st, expect a big rise.

    Posted by: Don | Jul 29, 2012 1:50:30 AM


  14. Obviously Sarah is just trying to lure the Chick-Fil-A Party "members" into her net.

    While Tod Palin is trying to lure the "MEN Bears" into his! I can hardly what to see him come out at the Anchorage Pride Parade someday LOL LOL

    Posted by: Darrell | Jul 29, 2012 2:53:54 AM


  15. I missed the part where gay customers and employees were discriminated against. Comparing this to the civil rights movement is inaccurate.

    Posted by: ROb | Jul 29, 2012 9:21:01 AM


  16. I wish every equality-opposing hater WOULD start stuffing his/her face with artery-clogging fried chicken. They'd just die out faster.

    Posted by: What's up, Chicken Butt? | Jul 29, 2012 12:10:27 PM


  17. As asked by Lisa Lampanelli on her twitter:

    "Was she eating there or filling out an application?"

    Posted by: Fox | Jul 29, 2012 6:20:17 PM


  18. Only ignorant fools do not realize when you play with pigs, you are going to get dirty.

    Crap-Fil-A deserves what it got.

    Posted by: mmike1969 | Jul 29, 2012 8:51:13 PM


  19. @Michael: You might want to stop and think how homophobic your post sounds.

    Posted by: andrew | Jul 30, 2012 1:25:28 AM


  20. I've steered away from Papa John's, Sleepy's, Marriott, now Chick Fil-a, where to find a list of businesses that DO support LGBT?

    Posted by: grego | Jul 30, 2012 2:35:23 AM


  21. This is low and dirty --even for Palin.

    I had started to feel bad for Palin and to see her sympathetically after the hbo movie. But a stunt like this is pure mean and hateful of Palin.

    Bigots gonna hate. Chik-fil-hate patrons probably wished the chain could discriminate across the board, not just in their proud discrimination against gay people.

    Seriously, this is the nastiest and meanest Palin picture yet. I would title it "straight privilege gone bad"??

    Posted by: Just_a_guy | Jul 30, 2012 3:34:55 AM


  22. Look at the VILE Chik Fil A defenders on here defending this EVIL NAZI organization.

    Yeah, we have started a culture war with you bigots and we WON'T be silenced.

    Keep saying you're disgusting company is "not that bigoted" IT IS. and we will ruin Chik Fil A reputation.

    Keep tweeting/facebook about chik fil a's hate folks!

    Posted by: Volmeg | Jul 30, 2012 3:38:10 AM


  23. If Palin ever left any ambiguity about whether she believed gay people should be legally trampled upon, THIS picture says a thousand words.

    Unconscionable.

    Posted by: Just_a_guy | Jul 30, 2012 3:41:07 AM


  24. Make all the noise you want.

    All you've done is create a groundswell for the sales of Chick-Fil-A meals, sandwiches, waffle-fries, beverages and desserts to go through the roof!

    Don't expect that to change any time soon.

    Posted by: Jack Deth | Jul 30, 2012 4:37:35 PM


  25. In Our Town We Have Four Chick-Fil-A All Doing Twice The Business Of Colonel Saunders, Maybe These "Polls" Are The Same Ones That Pres Obama Uses, Yikeess, God Bless America And Susan Daniels.

    Posted by: THOMAS STEWART | Jul 31, 2012 12:08:33 PM


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