Chick-fil-a Busted Using Fake Facebook Persona to Do Damage Control?


Chick-fil-a may have been busted doing damage control for the lie they made up regarding the recall of kids toys from the Jim Henson Company. A redhead named Abby Farle is seen defending the company to critical commenters. Only problem is, her profile picture is a stock image and she just joined Facebook four hours prior to leaving the defensive comments.

Writes Gizmodo of the discovery: "It's a dirty, awful trick that is completely embarrassing and just shows how sleazy a company backed up against a wall can be. Especially a company that doesn't believe in treating all humans equally. Of course, there's a chance that this could all be a stunt to shame Chick-fil-A but that company hardly needs more shaming. Chick-fil-A is being rightfully pummeled to the ground by anyone who believes in equality, its delicious chicken sandwiches be damned."


  1. Matt says

    Am I missing something? That stock photo does not match the profile picture, and there’s no evidence cited in that post that Chik-fil-a was behind this.

  2. Jack says

    @MATT: That is correct. This only indicates (not even proves) that someone MAY have joined FB for this person, and we have no idea who that person is.

    But you’ll find on this blog that the articles tend to not stick to the facts. Purported “news” stories are often editorialized or fused with surmises to further a POV. It’ll stop bothering you eventually when you automatically fact check everything written here.

  3. Brian says

    I think it’s interesting that Towleroad writes about fake posters on other sites, but completely ignores the swarm of NOM posters on this site that would make a real story.

  4. Colin says

    @Matt and Jack

    That thumbnail photo in the pic means nothing. It merely means that the photo you saw with the link at the bottom is one of many photos on that website. Facebook randomly finds a picture, normally, to include in the link.

    A cursory search of that site turned up this pic:

    Almost (if not entirely) the same as the one “Abby Farle” used. Kind of blew your accusations out of the water, did it not?

  5. Jeff says

    I think its great that ChikFilA finds this site dangerous enough to them that they send their shills to post here too. Bobakiah 3:21 Thou arte full of it.

  6. says

    Why would anybody except a Chik-Fil-A employee even bother to concoct a fake profile? Even its most ardent supporters could care less whether Muppet toys were banned at one time or another.

  7. Jack says


    Plenty of ardent supporters would care about people calling out CFA as being deceitful and mal-intentioned. People do stupid, nonsensical things, PARTICULARLY on the internet.

    So even if you are completely correct that nobody has any reason to do it (which I don’t agree with), it’s still pure speculation. You can suspect it, sure. But to announce it in a headline as being verified fact? Sorry, that doesn’t work for me.

    And it’s not the first time. I’ve said the same thing about editorializing the facts and leaping to unwarranted conclusions many times before on this site. It’s fine if it’s an opinion site, but I take any factual assertions here with a few grains of salt.

  8. Colin says


    We’re not saying that Chik Fil A did it, but who else would have done it, to be honest? Even to the most ardent of supporters, it is just that: a fast food restaurant. Also, why would a genuine person use a stock photo as their FB’s profile pic? Stock photos are often used by scam artists and spamsters on FB, and they would hardly frequent other pages, and talk about stuff not related to their “products”, would they?

    The evidence is overwhelmingly against Chik Fil A…

  9. Derek says


    I was just pointing out that the photo in the profile image was the photo that was on the actual shutterstock URL giving credence to the idea that the profile was fake. I do think it’s suspicious and the logical culprit is Chick-fil-A PR, but I didn’t say that there was no doubt that Chick-fil-A did it themselves.

  10. NautiBoyz says

    The headline of this article is a question, not a statement of fact Jack. Go read fox news if you want to talk about editorializing the news.

  11. Graphicjack says

    I’m Canadian, so I’ve never had a Chick Fil-A sandwich. A lot of y’all are bemoaning that you can’t eat their sandwiches anymore. Why not just go to KFC instead and get a Big Crunch? If the pickle (yuck) is vital to the flavour, order it without lettuce and with a pickle. Voila, no need to eat at Chick Fil-A! I’d ban them, too, but we don’t have their stupid restaurants here! Yah! Suck it, bigots… Muppets rule! Miss Piggy is giving you a big karate chop to your image and hopefully wallets.

  12. Sam says

    As a gay nerd (we do exist!), it doesn’t take much detection to snuff out a bad troll. Yeah you have to go pretty low to create alt accounts to basically talk to/defend yourself from your own stupidity while in the process digging yourself deeper.

  13. Joe says

    I don’t know about the comment section going to hell, but lately I have read plenty of pointless negative comments. Matthew could print a story that says the weather is nice and the sun is shining, and someone, and you know who you are, would chime in that the weather will probably suck tomorrow and that we are all going to get skin cancer from the UV rays. I love to read others’ comments but I get so tired of the pointless negativity. And my apologies if this sounds pointless and negative. :)

  14. Caliban says

    Plus you’ll notice that the Towleroad headline ends in a question mark. In case you’re unfamiliar with that incredibly RARE punctuation, question marks indicate that a QUESTION is being asked, not that a statement is being made. Shocking, isn’t it? (<—- that was a question too, though somewhat facetious. I’ll cover “facetious” some other day.)

    So to recap, the Towleroad headline and the short article beneath asks IF Chik-Fil-A could be behind the Facebook account with the fake photo, which seems to have been created specifically to the CFA/Muppet controversy. Nowhere does it say that CFA *DID* do this, because even though they are at the top of a very short list of suspects that is not a fact in evidence.

    You’re welcome.

  15. Paul R says

    @Cindy: I completely agree. Some people have far too much time and negativity on their hands. If you don’t like something, keep it to yourself. Odds are that you’re preaching to the choir, simply trying to get attention, or repeating the same point that you’ve made 100 times before.

  16. is that chicken talk? says

    I bet there’s some furious clucking going on over at Chick-Fil-A’s headquarters:

    “Who’s responsible for this stupid clucking PR mistake?”

    “Quick, hire a clucking red-haired teen, asap!” “Named clucking Abby. Do it clucking now!”

    “Oh, cluck, oh cluck, of all the clucking luck.”

  17. NeverEclipsed81 says

    LMAO!! What the hell kind of name is Farle? If I was gonna create a fake name I would at least stick to standard names like ‘Smith’, or ‘Jones’, so that if it DOES come back to me, it’s not as embarrassing. Their PR team all went to mountain bible schools where they learned to not be gay, and nothing else. SO their company is going under fast.

  18. denison says

    What’s surprising is that anyone’s surprised by this; it’s going on every minute of every day, with paid commenters from all sorts of companies, groups, and causes blanketing forums with biased comments. The latest explosion of gun-nut comments all over every imaginable media is a great example; consistent in their message, relentless, and making some good bank for folks engaging it.

  19. Michael says

    Are people honestly trying to say this wasn’t Chick-Fil-A trying to damage control? So, supposedly, someone wanted to defend Chick-Fil-A and instead of using their real account signed-up with a bogus one instead???

    Chick-Fil-A is obviously freaking out. It was OK when they were ambiguous about their anti-gay stance but that window is wide open now. It would be really nice if Henson/Disney went after them with a lawsuit for defamation.

  20. Mike says

    Antigay Christians have been pretending to be gay or progay to get into gay groups and places to spy on them and also disrupt them. These antigay Christians are out there infiltrating the LGBT community.

  21. Icebloo says

    These people are so far removed from reality they think we are all as dumb as them ! How on earth did these people build up this business – they are incompetent !

    KEEP UP THE PRESSURE people ! The man at the top WILL fall (or will get pushed) if the company loses money. This business is just like the rest. Any loss of profits will affect them more than any of their so-called morals or beliefs.

    Anyone remember a man called Gerald Ratner in the UK ? Google him. The man was arrogant and had a big mouth. He got booted from his own company. It can happen. Let’s keep up the pressure.

  22. andrew says

    I have never eaten at a Chick-Fil-A establishment. It makes me happy that none of my money ever went to support the bible thumping fundamentalists family who own it,

  23. what? says

    How stupid can you people be? Just because some moron did that doesnt mean it was the company ….it was probably the retard who ‘busted’ them who made it. Ever tried to match up a stock photo? Gimme a break! I fully expect my comment to be deleted bc…whoa…it makes sense!

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