2012 Election | Advertising | Barack Obama | Mitt Romney | News

Obama Goes Direct in New Ad Stressing 'Choice' Voters Must Make: VIDEO


The Obama campaign released a new ad yesterday which points out the choice voters must make, the NYT reports:

The ad, which his campaign says will run in nine battleground states, is different in tone from many of the previous commercials from Mr. Obama and his rival, Mitt Romney.Rather than use flashy graphics, ominous-sounding narrators or clever editing, the ad shows Mr. Obama arguing that the election comes down to a choice.

“Not just between two political parties or even two people. It’s a choice between two very different plans for our country,” Mr. Obama says. “Sometimes politics can seem very small. But the choice you face, it couldn’t be bigger.”

Watch it, AFTER THE JUMP...

Meanwhile, the President was back on the offensive on the campaign trail, Politico reports, discussing another kind of 'choice':

"Frankly, the other side can't sell their ideas so what they're going to do is distort my vision. Earlier today, Gov. Romney was at it again," Obama said as the crowd booed. "Knowingly twisting my words to suggest I don’t value small business. In politics, we all tolerate a certain amount of spin. I understand those are the games that get played in political campaigns. Although, when folks like omit entire sentences of what you said, they start kind of splicing and dicing, you may have gone a little over the edge there. But there’s actually a real choice there."

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  1. Curious: Who does Towleroad support for President in 2012?

    Posted by: chris dachocolatebearcub | Jul 24, 2012 8:06:01 AM

  2. Obama is headed for defeat because of two factors: he's dishonest and he failed to live up to the hype of his 2008 promises. He promised hope and change on the economy. It's been stagnant. He promised to be our fierce advocate: he's been sluggish at best.

    My choice is to not vote Obama. Sorry, Barack.

    Posted by: jason | Jul 24, 2012 8:40:37 AM

  3. No President has ever lived up to the hype of their campaigns. When you have to govern, compromises are made and not all "promises" can be fulfilled. (i.e. Gitmo closing)

    Posted by: Brian in Texas | Jul 24, 2012 8:56:53 AM

  4. There is only so much Obama can do with a Republican Congress blocking his every move. You think Romney is going to be better!?

    Posted by: JD | Jul 24, 2012 9:00:24 AM

  5. My choice is Obama
    He's done a good job preventing further economic disaster, well above McCain.

    He's been an amazing advocate for gay people and he will continue to be durring his 2nd term. None of what was accomplished would have happened with a republican president. Romney will be no friend to gay people. Wants an amendment, no supporter of ENDA, not a supporter of DADT or hate crimes. He goes back and forth on most issues especially lgbt issues. He will not say if he'll reverse things like hospital visitation, travel restrictions, federal benefits the list goes on.
    Is Obama perfect NO! I disagree on welfare policies and lack of government spending.
    The election will be tight, neither will win by much but for me the choice is clear. The Only reason gay republican vote for romney is because of money, that's a given.

    Posted by: GeorgeM | Jul 24, 2012 9:09:28 AM

  6. What's the picture in the towleroad banner of?

    Posted by: GeorgeM | Jul 24, 2012 9:13:50 AM

  7. Jason is a sure sign that the mentally ill should not be allowed to vote.

    Posted by: endo | Jul 24, 2012 9:15:18 AM

  8. I saw the panel on MSNBC: "looking sincerely into the camera like that is something you do at the beginning or very end of your campaign, not in July."

    "You didn't build that! Someone ELSE built that!" killed him. Note how he's 100 percent in speeches head bobbing again, back on the teleprompter, when we were promised he was "comfortable enough not to use it as much anymore". Ha! He's always been 150% scripted. Look what happens when he's not: the veil is lifted.

    Posted by: MarkUs | Jul 24, 2012 9:51:18 AM

  9. @Jason. Even you can't even bear to say you will vote for the anti-gay, shape-shifting Hobbesian blueblood Romney. So you say you're "choice is not to vote for Obama". Shameful.

    @Markus. You know damn well he was talking about how government helps business with research, infrastructure, education, etc. You and Megan Kelly can put on your faux puzzled face and feign confusion, but anyone who, you know, took a moment to look at the speech instead of a FOX edit knows what he meant.

    Posted by: Mike | Jul 24, 2012 10:28:11 AM

  10. @Markus, news flash - EVERY politician uses teleprompters and has someone else write their speeches. And the "You didn't build that, someone else did" will damage Romney more than Obama, because the American people know that Romney is distorting Obama's words.

    Posted by: Lucas | Jul 24, 2012 10:40:54 AM

  11. Cthulhu 2012! Why vote for the lesser evil? (shamelessly ripped from another forum, but from whom I can't recall)

    Posted by: lessthan | Jul 24, 2012 10:54:33 AM

  12. Uhm jason

    the average of polls see Obama winning

    Obama is ahead at this point in time almost exactly the same margin he was beating mccain by at this point in time in '08 election with only like a .02% difference between then and now

    historically indies/ undecided always break for the incumbent

    the economy though not stellar is slowly / steadily improving with the housing crisis looking like it has at least stopped crashing if not on the mend

    more scandalous info coming on romney financial issues + romney still bleeding from not releasing his tax returns (why does mittens hate his father "oedipus complex"?....who released 12 years of returns and set the precedent?)

    reality/ truth has a liberal bias

    Posted by: say what | Jul 24, 2012 11:17:46 AM

  13. He should mention his own efforts to cut payroll and middle class taxes, instead of just raising taxes on the rich. he has to combat the republican-painted perception that he's an across the board tax-raiser

    Posted by: Mike C. | Jul 24, 2012 11:19:43 AM

  14. I'm glad to see a more direct and positive tone from his ads. 10 years from now we'll see how much sabotage to the nation's prosperity the GOP has been willing to create just to oust Obama and it will be another shameful blemish in US history. He's right, this is a choice, to follow the people that messed us up in the first place or continue w/ his administration's policies of recovery.

    Posted by: Tiger | Jul 24, 2012 11:40:21 AM

  15. I'm glad to see a more direct and positive tone from his ads. 10 years from now we'll see how much sabotage to the nation's prosperity the GOP has been willing to create just to oust Obama and it will be another shameful blemish in US history. He's right, this is a choice, to follow the people that messed us up in the first place or continue w/ his administration's policies of recovery.

    Posted by: Tiger | Jul 24, 2012 11:40:30 AM

  16. I'll never understand the people that would rather not vote, which is the same as voting for the opponent. Rather than help out the guy that has helped you (even if its not as much as you wanted), you'd rather elect the guy that will surely not help you at all, and more likely beat you into the ground.

    Posted by: JD | Jul 24, 2012 12:15:15 PM

  17. "" And the "You didn't build that, someone else did" will damage Romney
    more than Obama.....""

    Ahahahahahahahahahahaha! Why SURE it will!

    You probably were too young for Jimmy Carter. This is Jimmy on steroids.

    Posted by: MarkUs | Jul 24, 2012 12:16:33 PM

  18. Markus Uhm do you watch the news at all?

    Already video of Romney Utah Olympics speach has surfaced with romney saying not a single person at the olympics accomplished any of it on their own and owe their success to family , friends, and yes romney even said GOVERNMENT!!!! in part he said for building the fields the athletes participate on


    this time next week expect romney to not even mention Obama speach because it will just highlight his hypocritical flip flopping

    santorum and newt and perry were 100% right....romney is the worse candidate that repubs could run and even shrill coulter was right = nominating romney means repubs will loose


    reality with its liberal bias keeps slapping repubs up side their heads

    PS..turns out the guy in the romney ad recieved close to 2 million total in Fed state loans and matching grants = free $ from the gov to build the business the ad claimed he built all on his own


    Posted by: say what | Jul 24, 2012 1:39:20 PM

  19. Romney's corruption with his tax havens etc has sunk himself. He deserved it. He is way dishonest and shady.

    Obama is pulling ahead again in the polls. People are waking up to the evil of Romney.

    GO OBAMA !

    Posted by: Icebloo | Jul 24, 2012 2:01:29 PM

  20. Obama had a Democratic House and Congress during his first two years. I saw what he was able to achieve when he had the best case scenario for a President. His record is not unknown, and the choice is clear.

    Posted by: Inside | Jul 24, 2012 3:24:29 PM

  21. Say What, baby, the Republicans are going to use "If you own a business, you didn't start that!!" 24/7 every day of the week until the polls are closed.
    The comparison with the Romney Olympic "thank your parents you young whippersnappers!" speech was such a Hail Mary turd defense that NBC dropped it.

    Posted by: MarkUs | Jul 24, 2012 3:45:31 PM

  22. inside

    you are forgetting those first 2 years saw Lieberman as the 60th vote so sometimes Obama was able to accomplish things and sometimes Lieberman sold out to a repub filibuster and would not allow his vote to be the 60th vote needed to over ride the filibuster

    thankfully Reid if dems retain control of senate when setting the rules and only need 51 votes flat out that he will put foreword filibuster reform......as in reinstate the power of filibuster that you have to actually stand up in diappers and talk about why you oppose a bill for days on end without end

    should be fun

    Posted by: say what | Jul 24, 2012 3:45:50 PM

  23. Wow markus is putting a lot in to this thread, not bad for an old guy.

    The republicans used the filibuster a record number of times since Obama took office. With some conservitive dems he didn't have the senate. but angry gays forget that and think the president makes law, he does not.

    The only real change is through congress, you want something passed get off your a$$ and talk to your reps

    Posted by: GeorgeM | Jul 24, 2012 4:19:28 PM

  24. Obama is a LIAR!!
    And a FAILURE!!!

    Look at his record or lack there of...

    Look at the state of the Economy

    Don't base your vote to someone who is obviously PANDERING to the LGTB!!

    Posted by: Liz | Jul 25, 2012 9:20:51 AM

  25. You gay Liz?

    Posted by: GeorgeM | Jul 25, 2012 12:23:01 PM

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