Dan Mathews | Kim Kardashian | Lady Gaga | News | PETA

PETA VP Warns Lady Gaga She May Be 'Targeted' Like Kim Kardashian for Wearing Fur


Towleroad has obtained a letter sent today by gay PETA Senior VP Dan Mathews to Lady Gaga's rep at 42 West, Amanda Silverman. In the letter, Mathews asks Gaga about two recent photos of her wearing designer fur apparel, and a promotional poster for Robert Rodriguez' Machete Kills film in which she is draped in a wolf carcass.

GagaMathews warns Gaga that she should clarify her position on the fur industry or risk becoming a target like Kim Kardashian.

Mathews' letter:

Dear Gaga,

Many of your gay fans, I among them, have long admired what you told Ellen: "I hate fur, and I don't wear fur." I included a link because these recent photos of you in fox and rabbit and with a wolf carcass make it appear that you have amnesia. I'm also including this brief video hosted by Tim Gunn showing the violent cruelty that you promote when you wear fur. What happened? Are your stylists telling you that it's fake, or are you a turncoat? Many gays are animal advocates because we recognize that the same arrogance and indifference that some have toward animal suffering has at times been directed toward us personally because of our orientation. PETA has long participated in Pride events around the country, and just last week, we helped lead protests against Chick-fil-A. But by wearing those dumb furs in a heat wave, you're making yourself a target just like the mindless Kim Kardashian. As we plan our fall campaigns, please tell us whether what you gracefully told Ellen was heartfelt or just a pose.
We await your reply.

Dan Mathews
Senior VP

Kardashian was flour-bombed by a PETA activist in March at a red carpet event.

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  1. This little b!tch does not have a principled bone in her body, any more than any of the other "divas" that some gay men misguidedly worship typically do.

    These women are all about themselves and are totally self-involved and any action they engage in tends to reflect that.

    From time to time, an incident like this brings that to light....and it would be nice if gay men would learn from such incidents....and realize that these women just exploit them for their own purposes.....

    Posted by: Rick | Aug 13, 2012 11:56:39 AM

  2. Who is lady gaga?

    Posted by: HkFca | Aug 13, 2012 11:58:44 AM

  3. That poster is disgusting!

    Posted by: greenfuzz | Aug 13, 2012 12:00:56 PM

  4. Kind of a snarky letter that deserves a snarky response — whatever happened to diplomacy and basic politeness, at least at first contact? — then, depending on the answer, roll out the big guns. I'm certainly not for wearing fur, I am a fanatic for animal rights, but I also think that one is innocent until proven guilty (although if that wolf carcass is real, well, oops). Otherwise, haha, love that Gaga's character name is "La Chameleon", sure fits.

    Posted by: tinkerbelle | Aug 13, 2012 12:02:08 PM

  5. Lady Gaga and PeTA have one thing in common: they're both attention whores, who use sensationalist tactics to further their goals, rather than having any actual integrity. This is about manufacturing controversy for the mutual benefit of both parties, while the ignorant masses eat it up and take sides.

    Posted by: atomic | Aug 13, 2012 12:03:29 PM

  6. PETA needs to freakin' realize that the poster is for a b-movie homage film, and the image is a CHARACTER PORTRAIT.

    what next? criticizing Christophe Waltz for being, like, "totes against Jews" due to "Inglourious Basterds"?

    it's not lady gaga in fur, peta. it's an exploitation-film character in a wolfskin.

    learn to discern.

    and of course, since this is about lady gaga, we're gonna get the usual roster of miserable closet cases coming on to vent their anger.

    yes yes yes. we know you hate lady gaga. but you're also going to die alone and unloved in the closet and hating her wont change that. so keep it up. you won't be missed.

    Posted by: LittleKiwi | Aug 13, 2012 12:04:40 PM

  7. I had a feeling this was coming when I saw the poster.

    I agree with LittleKiwi. It's a poster and she's playing a character.

    Are PETA picketing Glenn Close because she played Cruella DeVil?

    That said Gaga should restate her position on fur. She's smart enough to come up with a snappy retort that sets up the movie and makes her position clear!

    Posted by: Remote Patrolled | Aug 13, 2012 12:07:52 PM

  8. Dear Gaga,

    If you want to do an ad for a group that opposes PETA's crazy antics, sexism, and extremism, call me.

    Posted by: dupontred | Aug 13, 2012 12:08:24 PM

  9. Nothing infuriates a fanatic more than not being acknowledged. She would do well to simply ignore the cesspool of zealotry that is PETA.

    Posted by: Nat | Aug 13, 2012 12:11:46 PM

  10. "dumb furs"?

    "the mindless Kim Kardashian"?

    oh jesus lord!!! someone forgot to cool off for 24 hours before coming back to proofread.

    Posted by: redball | Aug 13, 2012 12:13:31 PM

  11. also...kiwi...spot-on, as usual.

    Posted by: redball | Aug 13, 2012 12:14:01 PM

  12. Gee, what a bullying sort of letter from PETA.
    Gaga wore a dress made of meat.
    I don't see why it is so shocking that she might be photographed in fur.

    Posted by: Abie | Aug 13, 2012 12:14:24 PM

  13. For the apologist who are--predictably--trying to do damage control, now that another of their "divas" have been exposed for the lying, hypocritical, self-involved b!tches that they all really are, click on the highlighted words "fox" and "rabbit" and you will see photos in other contexts that have nothing to do with the "wolf" character.

    Nice try.

    And a film can be advertised in all kinds of ways that do not involve hurling dead animals around one's torso.....and anyone who really cared about the rights of animals would insist that such be done.

    Take your heads out of these women's selfish, unprincipled a$$es and see them for what they really are, for once. Please.

    Posted by: Rick | Aug 13, 2012 12:14:48 PM

  14. remotepatrolled, WELL STATED. exactly.

    this is R I D I C U L O U S.

    the glenn close analogy was spot-f**kin'-ON.

    Posted by: LittleKiwi | Aug 13, 2012 12:16:16 PM

  15. Rick, chill. It's not Lady Gaga's fault that your father didn't love you.

    Posted by: LittleKiwi | Aug 13, 2012 12:19:51 PM

  16. So sick of bad poster art!... bad tired photoshop photo... bad type... bad design in general picket the art director or so called designer of this piece of junk food design.

    Posted by: VDUFFORD | Aug 13, 2012 12:21:35 PM

  17. "And a film can be advertised in all kinds of ways that do not involve hurling dead animals around one's torso.....and anyone who really cared about the rights of animals would insist that such be done."

    There is not a chance in hell you believe in animal rights, or in animal welfare enough to make an issue about this if it was a man, rather than a woman.

    If PETA ran the same story about a masculine actor wearing an alligator skin suit, you would not say a word.

    Posted by: Nat | Aug 13, 2012 12:22:46 PM

  18. considering the rampant gunviolence you'd think people would be more upset about the fetishization of guns.....

    but, again, it's a character-portrait of a b-movie femme fatale.

    oops. i said femme.

    Posted by: LittleKiwi | Aug 13, 2012 12:30:04 PM

  19. PETA has practically become a blackmailing terrorist group. The things the right wing accuses gay groups of doing...PETA actually does. They are like the Westboro Baptist Church of the "left."

    I agree with fighting cruelty to animals, but the rest of their agenda is just extreme Veganism.

    Posted by: QJ201 | Aug 13, 2012 12:30:10 PM

  20. @NAT Wrong, Nat. I became a vegetarian way back in 1975 when it was considered a totally "far out", bizarre thing to do. I pull no punches with anyone, regardless of gender or anything else, who condones and supports abuse of helpless animals. Never have and never will.

    Don't try to make me the issue. Time and again, gay men have been burned by the "divas" that some of them pathetically live vicariously through and project themselves onto--out of their twisted sense that these women somehow "represent" them, even though these women themselves either are oblivious to them, are apathetic about their issues, or are even hostile to them (at least in private, although in some cases, in public, as well--see Cher, Donna Summer, etc.)....and have no particular principles regarding human rights or any other kind of rights whatsoever.

    So add this example to the list.

    So many gay men are totally delusional about these women and about women in general, when it comes to how they feel about you and the notion that you have some kind of shared interest with them or shared understanding with them, when the reality is that they just exploit you when the opportunity presents itself.....and it is time you all came face-to-face with the reasons you continue to so delude yourselves.....which, I assure you, is not in your best long-term interests......

    The longer some of you continue to attach yourselves to these women rather than embrace a male identity......the longer you will continue to be burned when the truth about them emerges....

    Posted by: Rick | Aug 13, 2012 12:37:23 PM

  21. Setting aside the question of whether to wear fur or not, that letter is ridiculous considering it comes from a Senior VP of PETA. It is childish in its name-calling and the level of writing is that of a high school student.

    Posted by: Sam | Aug 13, 2012 12:38:35 PM

  22. Rick, hate women much?

    Posted by: Frank | Aug 13, 2012 12:43:16 PM

  23. And let no one forget that PETA kills FAR more animals than it saves. They are vile zealots. http://www.petakillsanimals.com/

    Posted by: T.s. | Aug 13, 2012 12:48:34 PM

  24. I can't ever see anything by PeTA without remembering that the founder has killed hundreds of animals and their shelters have been proven to kill pets at a much higher rate just because they believe it's better for an animal to be dead than with a human. Let's hope Dan Mathews isn't wearing a leather shoe, or eating a beef for lunch.

    Posted by: Syrax | Aug 13, 2012 12:48:50 PM

  25. Rick, that is not only generalizing all gay people, it is quite sexist. "The longer some of you continue to attach yourselves to these women rather than embrace a male identity..." Really?

    Posted by: BrandonJD | Aug 13, 2012 12:50:01 PM

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