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Russian Anti-Gay Activists Target PepsiCo for Putting Rainbow on Milk Carton


Anti-gay activists in Russian are going to picket shops that sell a brand of milk produced by PepsiCo's Russian unit, saying it violates laws on "gay propaganda" because it has a rainbow on the label, Reuters reports:

The milk brand is called Vesyoly Molochnik, which translates as Gay Milkman, though in Russian the word vesyoly does not suggest homosexuality. The group said that it was objecting to the rainbow, which it saw as the international symbol for the gay movement.

The group said on Friday that it has asked prosecutors to take action because the packaging violated the law passed in St. Petersburg in February, which makes it illegal to spread "propaganda" that could "damage the health, moral and spiritual development of the underaged". The offence carries a fine of up to 500,000 roubles ($16,100).

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  1. I suspect that the objecting group is called somethinglike Ten Million Momskis.

    Posted by: gregory brown | Sep 29, 2012 5:19:07 PM

  2. Holy crap! Wh do they fine when there's an actual rainbow in the sky?

    Posted by: Craig | Sep 29, 2012 5:22:06 PM

  3. Wow those people are vile to the core.

    Posted by: Rafael | Sep 29, 2012 5:24:16 PM

  4. I don't know why Reuters misleadingly translated the name of the brand. весёлые means happy or cheerful. No-one would translate the word as "gay." (Gay was a synonym for happy in English, not in Russian!) The brand is properly traslated as the Happy Milkman, or the Cheerful Milkman. And rainbows are used for agricultural products in Russia because they symbolize rain... without which you have no grass, and therefore hungry cows, and therefore no milk. Rain=Rainbows=Grass=Happy Cows=Happy Milkmen

    Posted by: Dan | Sep 29, 2012 5:32:59 PM

  5. Maybe they could ban purple as well; you know, just in case some kid in Kindy sees it and goes gay.

    Posted by: andrew | Sep 29, 2012 5:50:26 PM

  6. (By mistranslating the brand name as "Gay Milkman," Reuters suggests that the protestors might be "onto something" in terms of hidden symbolism in the branding.... When in fact they are just paranoid nut jobs. Bad journalism, Reuters.)

    Posted by: Dan | Sep 29, 2012 5:56:42 PM

  7. Udderly ridiculous.

    Posted by: Anastasia Beaverhausen | Sep 29, 2012 6:04:05 PM

  8. Reuters misses the point the Russians are fixated on: it's not just that it's a rainbow, but it's a rainbow WITH SIX COLORS instead of seven! Pay no attention to the fact that it includes голубой (light blue), which isn't on the gay rainbow, and doesn't include indigo, which is.

    And "gay" is a quite adequate translation for веселый. The only reason anyone would avoid now it is because of the modern meaning of gay as homosexual. I often tell my students that's exactly what it means. I usually translate the film title and band name Веселые ребята as "gay guys" rather than "jolly fellows" just because.

    Posted by: KevinVT | Sep 29, 2012 6:17:45 PM

  9. Loving Anastasia!

    I wonder if they have, or will, boycott Johnny Weir? LOVE him! I just know he loves him some Russia...

    Posted by: Henry | Sep 29, 2012 6:32:32 PM

  10. I suppose next they will try to have Mother Nature herself arrested for placing rainbows in the sky...Also don't let your kids look at waterfalls because at times rainbows can be seen there.

    Posted by: gb | Sep 29, 2012 6:34:22 PM

  11. This would be comical if it wasn't for the harm they're doing to the gay people in their own country. How obsessed and paranoid to you have to be to get upset over a friggin' rainbow?

    Here's a suggestion. How about for THE next big gay international symbol we use the Onion Dome? Onion Dome Power, Onion Dome Pride, etc. etc. Or Faberge eggs? Then sit back and watch their little heads explode.

    Posted by: Caliban | Sep 29, 2012 6:56:43 PM

  12. must the reference to the rainbows be eliminated from readings of genesis? Are paintings of noah's ark, post flood, to be banned as well? do this poor, uptight fools really think "butt pirate" is the only thing rainbows bring to mind? has queer really trumped all other interpretations of this beautiful, natural phenomenon in russia?

    Posted by: eric | Sep 29, 2012 7:10:54 PM

  13. So this is why their sour cream is so tasty...

    Posted by: Powderhouse | Sep 29, 2012 7:13:36 PM

  14. These idiot Russians are probably motivated by the Russian Orthodox Church, one of the most homophobic churches in the world. Maybe Communism wasn't so bad after all - it at least kept the religious wing-nuts at bay.

    Posted by: jason | Sep 29, 2012 7:21:41 PM

  15. I don't know about the milkman, but those are the gayest looking cows I've ever seen.

    Just saying.

    Posted by: ratbastard | Sep 29, 2012 9:58:46 PM

  16. Russia may be stupider than Pat Robertson.

    Posted by: Randy | Sep 30, 2012 2:10:02 AM

  17. But if they feel that a rainbow stands for gays, doesn't that mean that God approves of gays because he put the rainbow in the sky in the first place? LOL

    Posted by: John | Sep 30, 2012 2:29:59 AM

  18. @ JOHN :
    you are right of course.
    The gods love us and that's why they gave us the rainbow just to remind everyone that we are the special ones.
    Russians, not so much.

    Posted by: JackFknTwist | Sep 30, 2012 11:21:08 AM

  19. I wonder if these wack-nuts realize they are becoming just as crazy as American RWNJ's?

    Posted by: mike31c | Oct 2, 2012 8:19:03 PM

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