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Morgan Freeman Narrates HRC's New Marriage Equality Ad: VIDEO


Human Rights Campaign's breaking into political primetime: the Sunday morning news shows.

The group this morning will begin running a new 30-second commercial, "Dawn of a New Day for Marriage Equality," in which actor and famous narrator Morgan Freeman spells it all out.

"America stands at the dawn of a new day," he says as images of women's suffrage and Martin Luther King Jr leading the Million Man March flash across the screen. Just as people did during those civil rights fights, we must now all come together to support our gay and lesbian comrades.

"Now, across our country, we're standing together for the right of gay and lesbian Americans to marry the person they love," Freeman says. "And, with historic victories for marriage, we've delivered a mandate for full equality. The wind is at our back, but our journey has just begun."

In a statement celebrating the commercial, HRC President Chad Griffin remarked, "This year proved to be a pivotal turning point in the movement for marriage equality and now we press onward with renewed vigor and public opinion squarely on our side."

"As we continue the march toward full equality in legislatures and the courts, it is crystal clear that the prospect of an equal future is no longer up for debate; the question now is how soon it will arrive," he said of the ads, which will run throughout the week after premiering on the Sunday round-tables today.


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  1. We are indeed at a historical turning point with recent ballot victories. NOM has lost a tired talking point and smug wiped off their bloated faces.

    Posted by: simon | Nov 25, 2012 8:17:40 AM

  2. While I certainly agree with the message, for a spot with the voice of Morgan Freeman the execution and impact of this ad is rather underwhelming. Seems a bit too much like an ad for the HRC who wants to take credit for our progress instead of a true celebration of the social movement it is documenting.

    Posted by: bluedogj | Nov 25, 2012 8:31:34 AM

  3. That ad should go over well on FOX NEWS SUNDAY. The look on their viewers' faces will be priceless.

    Posted by: JONNY NYNY2FLFL | Nov 25, 2012 8:41:10 AM

  4. It's a good move.

    I'm still sore though about HRC not endorsing our local Congressperson-elect, who stood up for Marriage Equality while his now defeated opponent continued not to. HRC declined to endorse.

    If we really are living in the 'New Dawn' of the narrative in this ad, then half-hearted support from a politician, when there clearly is a better option available, simply won't cut it.

    HRC was worried about throwing a 'sort of' supporter under the bus, while she was happy to get on board and ride right over us.

    Posted by: Pete N SFO | Nov 25, 2012 8:47:08 AM

  5. HRC is working hard to advance equality. I had a gay friend commit suicide when he couldn't get a green card for his lover from overseas. This is real life, gents (for those of us who remain.) Contribute.

    Posted by: Rob | Nov 25, 2012 8:47:47 AM

  6. HRC really does deserve some of the credit for the victories we experienced in the election with regard to gay marriage. They spent $5 Million supporting it. They weren't alone in supporting gay marriage, but they were a critical cog in the our political machine. They provided 15% of all the money needed for the campaign, and we very well may have lost without them.

    Posted by: Sean | Nov 25, 2012 8:52:12 AM

  7. I know this is persnickety, but MLK's 1963 rally was the March on Washington for Jobs and Freedom.

    The Million Man March was in 1995, led by the NAACP and the Nation of Islam, among others.

    Otherwise, just remember that HRC is a lobbying group. I think this amply explains their often-obnoxious behavior.

    Posted by: Jean de Florette | Nov 25, 2012 9:18:31 AM

  8. LOL! Morgan Freeman is the next best thing to Jesus. He has that great "you can trust me" voice.

    I'm hoping the HRC will become an effective force for gay rights under the leadership of Chad Griffin. I stopped giving to them years ago because they never seemed to DO anything. The only thing Joe Solomnese did, so far as I can tell, is pout. Pursed-lipped sulking isn't a particularly effective strategy.

    Posted by: Caliban | Nov 25, 2012 10:06:56 AM

  9. "A more perfect Union" Repeat.

    Posted by: Sargon Bighorn | Nov 25, 2012 12:27:03 PM

  10. Morgan Freeman was pretty good on Marches of Penguins so I almost forgave the US ( & other territories') distributors for 'mutilating' the original French ver..

    But, then, as this is a HRC confection, his talent is prolly wasted!

    Posted by: Iban4yesu | Nov 25, 2012 12:52:38 PM

  11. I'm disappointed that Morgan Freeman would participate in this.

    Posted by: ADC | Nov 25, 2012 5:33:11 PM

  12. @ADC: Begone, troll! You have no power here!

    Posted by: Paul in Honolulu | Nov 25, 2012 5:55:51 PM

  13. Great to see progress being made. Ignore the drooling trolls.

    Posted by: Reality | Nov 25, 2012 10:40:03 PM

  14. Hearing the voice of Morgan "God" Freeman adds a lot of legitimacy to this political ad! What makes it political is the full-screen HRC logo at the end. Yes, they do a lot of good work on the national level for LBGT rights, but locally, they are just like any other lobbying group and can act like Grover Norquist too if they don't get their way.

    Posted by: SouthJerseySteve | Nov 26, 2012 10:57:30 AM

  15. Homo Robbing Committee really needs to stop the madness, they steal donations from the state level street to fund lavish parties at the federal level and still not get much done for us.

    Posted by: DC Arnold | Nov 26, 2012 12:43:37 PM

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