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New Kindle Ad Features Gay Husbands: VIDEO


The new ad for the Kindle Paperwhite (which aired during last night's American Idol) features a gay married couple as its twist. Bravo, Amazon.


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  1. cute. imma buy a kindle now.

    Posted by: Shane | Feb 21, 2013 8:02:06 AM

  2. Excellent!

    Posted by: Jack M | Feb 21, 2013 8:05:18 AM

  3. Sexy man. Awesome commercial. Good to see how relaxed and non-forced it was.

    Posted by: Francis | Feb 21, 2013 8:05:20 AM

  4. I thought it was tacky and sexist to show the woman in a bikini while the men are fully clothed.

    Posted by: rise | Feb 21, 2013 8:06:37 AM

  5. Chills and OMG did he mean a real husband of his own? Yes he did! Right on television. Two men who look normal. Count me among the many, I think very many, who are thrilled beyond belief.

    Posted by: UFFDA | Feb 21, 2013 8:10:18 AM

  6. Smart marketing...I just reposted this on my FB page, and that's the point, right?

    Posted by: Barry C | Feb 21, 2013 8:10:47 AM

  7. Oh RISE, go back to bed then get up again on the right side.

    Posted by: UFFDA | Feb 21, 2013 8:13:24 AM

  8. cute ad

    Posted by: Reality | Feb 21, 2013 8:21:17 AM

  9. Rise, she'll be the one with skin cancer later and that man will remain gorgeous the rest of his life.

    Yay for the ad with standard issue gay men who aren't flouncing all over the place dressed in brightly-colored speedos.

    Posted by: johnny | Feb 21, 2013 8:31:09 AM

  10. Pretty amazing ad. Very casual, didn't go for stereotypes, a cheap "Oh no, he's gay!" punchline or a "gay panic" reaction from the husband, who's sitting at the bar with a gay man.

    All in all, a much classier ad than we've become used to.

    Posted by: Caliban | Feb 21, 2013 8:32:07 AM

  11. Made me smile.....

    Posted by: Jeffrey | Feb 21, 2013 8:49:22 AM

  12. Very cute. But I see the husbands are not bringing any drinks. They are flirting with each other. LOL

    Posted by: Chris in Irvine | Feb 21, 2013 8:51:58 AM

  13. Awwwwwwww. Nice touch!

    Posted by: blonder | Feb 21, 2013 9:09:26 AM

  14. Sweet and Bold.

    Posted by: Rob West | Feb 21, 2013 9:22:05 AM

  15. Rise--They were trying to lead you into a narrative of an "average" guy mildly flirting with a sexy woman, then seeming to get rebuffed. It's a standard tv trope. And then they turned it on its head. I'm not seeing how it fits the definition of sexism at all.

    Posted by: Stefan | Feb 21, 2013 9:29:36 AM

  16. My partner and I saw this last night during Idol when it aired and both of us sat up and said "WOW!" Next battle in the war: acceptance on mainstream TV. Winning!

    Posted by: ATLJason | Feb 21, 2013 9:44:46 AM

  17. My partner and I saw this last night during Idol when it aired and both of us sat up and said "WOW!" Next battle in the war: acceptance on mainstream TV. Winning!

    Posted by: ATLJason | Feb 21, 2013 9:44:48 AM

  18. Very nice. I could also bring a drink to this guy.

    Posted by: Matt26 | Feb 21, 2013 9:45:58 AM

  19. Bold and well done..

    Posted by: Alan Brickman | Feb 21, 2013 9:54:11 AM

  20. This made my day. Masterfully done.

    Posted by: Kyle | Feb 21, 2013 10:37:22 AM

  21. NOM should now boycott Amazon.

    Posted by: simon | Feb 21, 2013 10:41:50 AM

  22. Very nice, but 99.99 percent of all t.v. ads are straight, um make that 100% except that one ad.

    Posted by: mike ramon | Feb 21, 2013 11:25:47 AM

  23. Amazingly beautiful!

    Posted by: Bobby | Feb 21, 2013 11:30:33 AM

  24. Those are some hot legs right there...We need a sequel to this!

    Posted by: George F | Feb 21, 2013 11:40:48 AM

  25. So glad most everyone likes this ad! It's where we have to go/flow, and will with time. It seems to me that most gay men have always been in extreme acting-out reaction to majority disapproval, a painful and fairly predictable way of responding to rejection which results in a reductively "negative" culture.

    At the same time this (ad man's) unblinking casualness is highly unlikely in the current real world, but it's a great ideal and a good start.

    Atually that lady was pretty hot, her husband looked cool as well, and, well, I see a budding four way.

    Posted by: UFFDA | Feb 21, 2013 12:18:20 PM

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