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Gay Former NBA Exec Rick Welts: Nike Hungry to Sponsor Openly Gay Pro Athlete

The first openly gay pro athlete, whether he be in football, baseball, or basketball looks set to score sponsorship deals worth millions of dollars and a promise from Nike is already on the table, Bloomberg reports:

WeltsBy the time former Phoenix Suns executive Rick Welts’s I-am-gay announcement appeared on the front page of the May 15, 2011, New York Times, he already had revealed his secret to friends, co-workers and business associates. Among those told before the article was published were NBA Commissioner David Stern and senior executives at Nike Inc...

...Nike asked Welts to deliver a message to anyone thinking about becoming the first openly gay athlete in major U.S. team sports -- the company wants him as an endorser.

Said Welts to Bloomberg: “They made it clear to me Nike would embrace it. The player who does it, they’re going to be amazed at the additional opportunities that are put on the table, not the ones that are taken off.”

Dallas Mavericks owner Mark Cuban called the opportunity "a marketing goldmine for all involved."

Gay marketing strategist Bob Witeck agreed: "the first openly gay team-sport athlete -- provided he’s a recognizable name -- would earn millions in endorsements and speaking engagements..."

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  1. A gay player should come out and be proud and be a role model. I look forward to it happening soon!

    Posted by: two dads | Apr 15, 2013 10:47:49 AM

  2. Who gives a rat's patoot about pro-sports? People drinking beer and yelling at televisions. The only thing worse than the heterosexual male bonding rituals of all this (high fives, belly bumps, yeah buddies, etc.... ) is gay people doing it.

    Gay men are supposed to follow MMA and kick boxing.

    Posted by: David Hearne | Apr 15, 2013 11:54:59 AM

  3. hi..its me manikandan age 22 from india, am gay , seeking sponsorship visa job,, please anyone help me am degree holder in computer studies and also completed certification course in computer hardware and networking I will do my job are best true to the best of my knowledge.please I beg you to help me am suffering lot, have lot of debts want to to settle down within short period..if anyone ready please contact to my mail id

    Posted by: Manikandan | Aug 1, 2013 3:19:55 AM

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