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One Million Moms is 'Shipping Its Pants' Over New Kmart Ad: VIDEO


One Million Moms are "shipping their pants" over Kmart's super-viral new ad and have sent out an action alert condemning Kmart for airing inappropriate 'filth' (to be read in an outraged voice):

The entire commercial's dialogue has various people saying ship or shipped instead of the s-word, including a family, a child, a Kmart employee, a senior citizen couple and other customers shopping in the store.

Normally, we do not provide a link since One Million Moms does not want to contribute to this filth being spread around even more, but we made an exception this time to show how ridiculous and disgusting this ad really is.

Please send Kmart an email letter requesting they cancel their new "Ship my pants" commercial immediately!

Watch the ad (which has already been viewed 12.6 million times), AFTER THE JUMP...

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  1. One Million Moms is not a real organization, it's an astroturfing project of the American Family Association.

    Posted by: neitherday | Apr 18, 2013 1:50:30 PM

  2. I guess I must be dense or just jaded......I see absolutely NOTHING wrong with this is more innocent than a new born baby......these 1000 moms need to get a life or read a different bible

    Posted by: Bernie | Apr 18, 2013 1:58:08 PM

  3. it has over 12 million Likes


    Posted by: Moz's | Apr 18, 2013 1:58:52 PM

  4. "Chip, you know how I feel about the brown word."

    Posted by: ChristopherM | Apr 18, 2013 1:59:39 PM

  5. Firestorm: I see what you did there.

    Posted by: anon | Apr 18, 2013 2:01:04 PM

  6. Shipping your pants once or twice might be funny, but shipping everything isn't. Kmart and OMMoms have committed overkill.

    Posted by: UFFDA | Apr 18, 2013 2:14:39 PM

  7. Thats a funny Ad and the fact that it is getting so much attention is good for KMART's business.

    Posted by: andrew | Apr 18, 2013 2:23:02 PM

  8. A little bit of extra exposure thanks to NOM.

    NOM keeps unknowingly promoting gar friendly companies. Thanks?

    Posted by: David | Apr 18, 2013 3:09:44 PM

  9. But isn't "shipping" an "s-word"?

    Posted by: Jerry | Apr 18, 2013 3:46:28 PM

  10. Like others have said, I think that there are more important things in the world to focus on than this commercial. However, I must say that it is clever may bring Kmart some badly-needed recognition.

    Posted by: | Apr 18, 2013 3:55:08 PM

  11. It's like Schweddy Balls concept applied to real life! Bravo to the concept creators!

    Posted by: Christopher | Apr 18, 2013 3:58:12 PM

  12. It's a dumb add-why is everyone hugging at the end?

    Posted by: jaragon | Apr 18, 2013 5:48:16 PM

  13. If it wasn't for the One Million Moms I never would have seen this hilarious ad.

    Posted by: BKEATING | Apr 18, 2013 7:29:23 PM

  14. Until you mentioned it, I thought it was a pretty clever way to let us know that they you can purchase online. Plus to know that there is free shipping is a bonus.

    It NEVER crossed my mind about it possibly being a different "s" word or even a suggestion of it. You've now ruined the fun I saw in this commercial. Do you hear swear words so often that this immediately came to mind?

    Posted by: Karin B | Apr 18, 2013 7:57:50 PM

  15. And just like that "One Million Moms" entered the menopause stage

    Posted by: MArk | Apr 18, 2013 8:55:00 PM

  16. That's AWESOME!!!

    Posted by: Dr. Christopher Blackwell | Apr 18, 2013 11:59:00 PM

  17. Why am I the only one on this site who understands what the Moms were talking about? This commercial is dumb - and vulgar. Yes, there are a lot worse things in life (violence, terrorism, disease, etc..) I know this. But they have a point about the commercial. This is for general TV, not some specialty channel available only to adults. Isn't this society vulgar enough? We're at the sorry point we are now largely becaue people in the past let "little" things go and let mass culture become as crude as it is now. If I had kids, I wouldn't want them seeing a commerical like this.

    And anyway, this commerical has nothing to do with gay rights. So why be so hard on the Moms? Any time they spend opposing vulgarity in general is less time they can spend objecting to portrayals of LGBT couples. Wouldn't it be good for our cause if the Moms switched from opposing gays to opposing vulgarity?

    Posted by: Mary | Apr 19, 2013 12:11:03 AM

  18. I think OMM should change their name from "One Million Moms" to "One Million Mothers" ...

    Okay, maybe OMM-Fs ...

    Posted by: AdamTh | Apr 19, 2013 12:15:55 AM

  19. Mary's completely right...and yet our popular culture is so utterly vulgar and low brow, if not vile that scarcely anyone can tell. Perfect for Kmart. Walmart too.

    Posted by: UFFDA | Apr 19, 2013 3:33:13 AM

  20. They need to grow lives already!

    Posted by: Alan Brickman | Apr 19, 2013 8:29:26 AM

  21. *Somebody* needs to develop a sense of humor.

    Posted by: Clayton | Apr 19, 2013 4:02:04 PM

  22. Gays avoid ship talk like the plague.

    Posted by: GB | Apr 19, 2013 6:41:52 PM

  23. I wouldn't have written that if I thought it would post.. Thank you for letting me.

    Posted by: GB | Apr 19, 2013 6:48:13 PM

  24. Why weren't these bitches outraged over all the gun violence in their children's schools? Their "priorities" are all f*cked up.

    Posted by: Joe De Hoyos | Apr 19, 2013 10:03:42 PM

  25. the ad is very funny, it's the narrow minded prudes that are causing the "stink". the next ad should be in a hockey rink and the caption can read, "i want to puck you all over the ice."

    Posted by: willis mcgranahan | Apr 20, 2013 1:47:04 PM

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