Jason Collins Custom '98' Jersey Sales Spike After His Coming Out; Story Sends Record Traffic to SI.com


Sales of Washington Wizards jerseys with the number '98' spiked after his coming out, ABC News reports:

Team spokesman Scott Hall told ABC News that 100 percent of custom jerseys ordered from the team’s online store bore Collins’ name and number, 98, on the back, after Collins revealed his homosexuality in an article published on Sports Illustrated’s website on Monday...While Hall could not reveal how many custom Collins jerseys were sold, he said that the team’s general merchandise sales and online traffic spiked following Collins’ announcement.

The '98' was, as you may know, a tribute to Matthew Shepard.

Collins' story led to record website traffic for Sports illustrated, Mashable reports:

The magazine's website, SI.com, drew 3.713 million unique visitors Monday. Its previous high came on Feb. 9, 2010, when the site drew 3.663 million unique visitors for both its Winter-Olympics coverage and launch of its annual swimsuit issue.

The site also reported a record-setting mobile day, with 740,000 unique visitors generating 1.5 million pageviews via smartphones and other devices. The company says that's three times the site's normal mobile pageview number, and five times its average number of unique visitors since relaunching for mobile last October.

On the flipside, Collins has been receiving some online death threats.

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  1. Those tee shirt sales should make the management of his team very happy, and very glad that Collins is on their team.

    As to the death threats, hopefully the people who made them were not clever enough so as to be hard to track down (I won't provide any hints as to what they could do to make tracking more difficult as I'd very much prefer that they end up in jail).

    Posted by: Bill | May 1, 2013 7:11:19 PM

  2. As a Jayhawk I feel it righteous that a sport invented by a local professor is the most tolerant for an integration wedge!

    Posted by: Jay | May 1, 2013 7:24:29 PM

  3. The tee shirt sales are nice but it was reported that the amount of sales wasn't a major amount. Still it's nice that he has supporters.

    Jason Collins kill was actually trending on twitter. So while we've made progress, and a huge amount of it, let's have some perspective of just how courageous Jason is---there are people out there who either want him dead or will try to kill him.

    Posted by: Francis #1 | May 1, 2013 7:26:59 PM

  4. Could someone please embed forever the user names and death threats made to Collins in the blogosphere? Same as when death threats were made to Frank Ocean when he also came out.

    Let their Twitter profiles and shameful words be forever registered on the interwebs.

    Posted by: Maguitac | May 1, 2013 7:55:18 PM

  5. It brings tears to my eyes just thinking about such an honorable tribute to Matthew Shepard. He was such a beautiful young man who died a tragic horrible death for absolutely no reason other then that he was gay.

    Posted by: Mike Ryan | May 1, 2013 8:18:56 PM

  6. YOU are a "target market"...

    Posted by: Fred | May 1, 2013 8:46:54 PM

  7. Hey, it's $80 bucks, but I've got a Jason Collins #98 jersey ordered. While I'm sure I'll wear it with pride when I go to the beach in less than 2 weeks, at least I have a momento of the first USA major sport male athelte to come out.

    Posted by: Ed P. | May 1, 2013 9:26:47 PM

  8. As for those who utter death threats? I suggest they rewatch the footage how the Boston police force take down the Boston Marathon bomber. That's all I'm saying.

    Posted by: bambinoitaliano | May 1, 2013 9:44:19 PM

  9. Gay sports guy beats swimsuit models in popularity.

    Gotta love what this world has come to.

    Posted by: Michael | May 1, 2013 10:23:08 PM

  10. I'm holding out and hoping that the Bulls sign him. THEN i'll buy a shirt, jersey, go to a game, etc., etc.!

    Posted by: james | May 1, 2013 11:28:31 PM

  11. @Maguitac: Regarding "Could someone please embed forever the user names and death threats made to Collins in the blogosphere?" ... you should be a careful about that, in case someone's account was broken into.

    False accusations can be devastating. The guy who was apparently framed in the ricin scare (the first guy arrested, not the second) comes to mind, as does Richard Jewell, who was convicted in the press of a crime he helped prevent. One can only wonder if the stress caused by these false accusations contributed to Jewell's early demise at an age of 44.

    Posted by: Bill | May 1, 2013 11:57:13 PM

  12. Notice all the schizophrenic, gibberish responses? The KBI's monitoring of all gay related internet activity make them swoop in like inbred vultures at any upload packets sent to a gay website. Liberate Knasas from these hair helmet retards.

    Posted by: Jay | May 2, 2013 3:56:57 AM

  13. For those that don't know, Lavender Graduation is a special graduation ceremony that honors the achievements and contributions of graduating lesbian, gay, bisexual, and transgender students on campus. In 1995, the first Lavender Graduation ceremony was coordinated at the University of Michigan by Ronni Sanlo, the LGBT Campus Resource Center director at the time. Dr. Sanlo realized that LGBT students needed to be recognized for “not only their achievements but for surviving their college year.” Currently, 59 of The Advocate Top 100 LGBT Friendly Colleges and Universities sponsor a Lavender ceremony.

    To do this, I need your help.

    Posted by: Jay Option Two - KSU Regnerus Report | May 2, 2013 4:45:27 AM

  14. I've ordered my t-shirt. It was only $30 and it's a nice way to honor both Jason & Matthew...

    Posted by: CMLion | May 2, 2013 12:31:19 PM

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