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Hot Guy Gets Public Body Wax At Toronto Pride: VIDEO

Wax

Anyone attending Toronto Pride may have gotten a glimpse of a once hairy man who was wearing nothing but sunglasses, sandals, and body wax strips that covered him over his entire body. Anyone who wanted to could pull any one of the strips, both removing his hair in that area and revealing a coupon for 25% off to Fuzz WaxBar.

Each strip also featured a cartoon face indicating the level of pain it would inflict on the brave model, in addition to humorous quips like "From bear arms to bare arms," "We'll take the monkey off your back," and "You'll walk a little differently." 

For those who were not fortunate enough to witness the publicity stunt (devised by marketing co. Lowe Roche) in person, feel free to check out the highlight video AFTER THE JUMP...

 

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Comments

  1. Wow, important news. Thanks, Towleroad.

    Posted by: MateoM | Jul 9, 2013 8:03:48 PM


  2. Interesting, but I'd like to see it uncensored.

    Posted by: Jason | Jul 9, 2013 8:22:51 PM


  3. what an idiot

    Posted by: paul | Jul 9, 2013 8:25:43 PM


  4. You can't help but stop and take notice of this original human ad. lol

    Posted by: King | Jul 9, 2013 8:46:45 PM


  5. Sacrilege.

    Posted by: virtualdespot | Jul 9, 2013 9:07:43 PM


  6. Well, at least I enjoyed it, if nobody else did.

    Posted by: Randy | Jul 9, 2013 10:14:36 PM


  7. They should've left him fuzzy...

    Posted by: Brian | Jul 9, 2013 10:21:42 PM


  8. @MateoM you're a doofus. Why bother commenting if you didn't care for the piece. Just keep scrolling... smh AND rolling my eyes...

    Posted by: John | Jul 9, 2013 10:32:03 PM


  9. How did I miss THAT? Everything else was so last year, this would have been interesting to see :)

    Posted by: dumbnhung | Jul 9, 2013 10:35:33 PM


  10. Really clever marketing.

    Posted by: JMC | Jul 9, 2013 10:48:56 PM


  11. An enjoyable 1 minute 12 seconds. What's to complain about?

    Posted by: Markt | Jul 9, 2013 11:05:41 PM


  12. Hot is subjective.

    Posted by: selrahC | Jul 9, 2013 11:06:43 PM


  13. I love hairy guys, and, yet, I found this very hot. Why? Lots of money was raised. And hair grows back.

    Posted by: bravo | Jul 9, 2013 11:42:46 PM


  14. That guy is nuts.

    Posted by: Joseph Singer | Jul 10, 2013 12:35:03 AM


  15. I found it strangely titillating.

    Posted by: Mastik8 | Jul 10, 2013 12:44:30 AM


  16. Haha, that was wicked! Great idea.

    Posted by: kode | Jul 10, 2013 4:04:46 AM


  17. Oh dear - more men removing their hot masculinity. Shameful

    Posted by: Nelson | Jul 10, 2013 7:49:54 AM


  18. Smooth. Hairy. He's still hot. Would've like to seen some BEFORE and AFTER footage.

    Posted by: Mona | Jul 10, 2013 8:52:43 AM


  19. Two words: rash and irritation. Especially in hot, humid weather.

    And 'hot' is subjective.

    Posted by: ratbastard | Jul 10, 2013 12:05:50 PM


  20. Very clever! I wonder who thought of that?

    Posted by: Seattle Mike | Jul 10, 2013 12:19:07 PM


  21. All I can say is OUCH!

    Posted by: Darrell | Jul 11, 2013 1:33:08 AM


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