Advertising | Models | Underwear

Curb's New 'Identity' Underwear Ad Will Steam Up Your Morning Commute: VIDEO

Screen Shot 2013-08-07 at 5.17.34 PM

UK based Curbwear has unveiled a new underwear line that encourages you to 'reveal your identity.' Wearers can even choose from 'Active,' 'Bottom,' or 'Versatile' waistbands to help add a *ahem* personal touch. 

Check out the steamy ad for the new line, AFTER THE JUMP...

Screen Shot 2013-08-07 at 4.48.32 PM


Bonus video: Model Ben learns French.

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  1. Ok as a one time love of underwear, underwear nights at bars, and cute underwear in general. Big woop.

    Posted by: jakeinlove | Aug 8, 2013 12:02:08 PM

  2. Hmmm, guess I've been on the wrong tube lines when I've been in London.... :)

    Posted by: Tom in SF Bay Area | Aug 8, 2013 12:10:16 PM

  3. seriously i think i'd keel over if he were in my bed.

    Posted by: Joe | Aug 8, 2013 12:19:56 PM

  4. Ooh la la! I so need to travel with him (all the way) every morining. Nice package and touch.

    Posted by: Matt27 | Aug 8, 2013 12:47:52 PM

  5. Same thing as those AJAXX tees from a few years back, just harder to see.

    Posted by: Dan | Aug 8, 2013 12:56:12 PM

  6. Cute guy, clever waistband. But...isn't this kind of stuff being posted by a ton of other gay targeted websites?

    I guess if it boosts traffic, more power to you.

    Posted by: Daniel | Aug 8, 2013 1:26:03 PM

  7. Who decides that this video is okay for general public consumption but that art video of the 2 guys kissing for 90 minutes is not? What RULES are being applied?

    Posted by: will | Aug 8, 2013 2:02:21 PM

  8. WTMI.

    We're a target market now, just like everyone else.

    Ahhh, progress.

    Posted by: BabyCakes | Aug 8, 2013 2:06:47 PM

  9. The model had to change his underwear several times for this one shoot. I only wish I could have been on the camera crew.

    Posted by: Randy | Aug 8, 2013 4:50:43 PM

  10. The model is a fine looking specimen- but the add itself was dull.

    Posted by: jaragon | Aug 8, 2013 5:05:12 PM

  11. 'Active,' 'Bottom,' or 'Versatile' Sigh. What about oral?

    Posted by: JR | Aug 8, 2013 6:11:26 PM

  12. A serious question: How many brands of underwear now target the gay market?

    Posted by: Jim Hopkins | Aug 8, 2013 6:45:01 PM

  13. I wonder if they make one that says, "desperate", which would probably be the most truthful things many people could wear!

    Posted by: Bill | Aug 8, 2013 7:10:03 PM

  14. How about bitter queen? Most commenters here could wear that pair...

    Posted by: dumbnhung | Aug 8, 2013 7:42:56 PM

  15. I guess "active" means top in the U.K. Is the assumption that bottoms are just passive? Aren't the different colored hankies in the jean pocket a better way to describe your personal preferences?

    Posted by: andrew | Aug 8, 2013 7:43:22 PM

  16. Amazing how when it deals with "sex" and "homoeroticism" showing your underwear is totally acceptable. This is why the word "HYPOCRITE" exists.

    Posted by: STOP WITH LABELS | Aug 9, 2013 2:18:52 AM

  17. The old adage... it pays to advertise! O.K. Andy,how many free pairs of underwear did you get to post this?

    Posted by: Jerry Pritikin aka The Bleacher Preacher | Aug 9, 2013 7:48:36 AM

  18. Damn, what all is in there?

    Posted by: EricD. | Aug 9, 2013 2:34:50 PM

  19. Right. Because it's a common occurrence to see guys just strip down to their underwear on a train (SMH!)

    Posted by: wheelie81 | Aug 9, 2013 4:56:24 PM

  20. Yo...going commando says it all by saying nothing.

    Posted by: Commando | Aug 9, 2013 8:24:13 PM

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