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New York City Nightlife Ins and Outs: Atlas Social Club, Rawhide, and 'Project Pie'

San Diego-based Project Pie is set to take over the space once occupied by the gay bar Rawhide on NYC's Eighth Avenue, DNA Info reports:

RawhideThe new tenant plans a "major renovation" on the 2,640-square-foot space, according to Cushman & Wakefield, including the addition of folding glass doors and outdoor seating.

Rawhide was a darkened space with no windows, advertising itself as having "NYC's hottest male dancers every night." The bar will soon reopen at East 58th Street and Third Avenue.

It is one of several longtime Chelsea institutions to close. Gay club Splash is expected to shut its doors later this month, and the nearby Paradise Cafe closed last week.

Towleroad also received some info about Atlas Social Club, the new Hell's Kitchen bar from Josh Wood, Benjamin Maisani, Pablo Raimondi, and Asi Mazar (below) opening in September:

Weekday nights and weekends, A.S.C. will bring a downtown feel to 9th Avenue and 51st Street. Josh Wood, of Josh Wood Productions, says, ‘Atlas Social Club brings downtown uptown. The DJs. The vibe. The sensibilities. Hell's Kitchen has exploded as a nightlife hub in New York City, but there has not yet been a bar to bring that cool, edgy, downtown culture to the neighborhood. I'm thrilled to be opening this bar with three of my closest friends. We created A.S.C. as place for us and our friends to go.’ A schedule will be announced for the fall season focusing on up­and­coming New York DJs with international guest DJ sets.

Benjamin Maisani, who designed the interior together with the team of partners, describes A.S.C. as ‘a cross between a gay speakeasy and a retro athletic club. The decor uses vintage muscle magazines and turn­of­the­century photographs of various early physical culturists, such as Eugen Sandow, for inspiration.’ Gentleman's club Chesterfield furniture, industrial light fixtures and 1940’s boxing/wrestling posters accent the stylized three­room bar.


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  1. That is a sexy group of men.

    Posted by: AriesMatt | Aug 6, 2013 11:34:16 AM

  2. I was gonna say they all look like a variation of the same guy.

    Posted by: S. | Aug 6, 2013 12:53:20 PM

  3. "a cross between a gay speakeasy and a retro athletic club."

    Pretentious drug addicted tools.

    Posted by: MARCUS BACHMANN | Aug 6, 2013 1:04:04 PM

  4. "Gentleman's club Chesterfield furniture, industrial light fixtures and 1940’s boxing/wrestling posters accent the stylized three ­room bar"

    Ugh... Our truly authentic places are being discarded in favor of this pretentious hipster style of the moment. Sad.

    Posted by: Matt | Aug 6, 2013 1:43:42 PM

  5. How long before Benjamin Maisani owns every bar in NYC?

    Posted by: Red | Aug 6, 2013 3:27:51 PM

  6. tell me about the dancers at rawhide

    Posted by: t | Aug 6, 2013 3:39:00 PM

  7. Hey Benjamin how about some posters of a certain "silver fox" in his gym wear?

    Posted by: Robert Heikkkila | Aug 6, 2013 6:03:52 PM

  8. I'll be at the Eagle, thanks.

    At least until the tenants move into the monstrosity of a condo building across the street, start complaining and the Eagle gets shut down.

    Posted by: Chris | Aug 6, 2013 7:16:04 PM

  9. It may look downtown but it will still be filled with basic preppy bitches.

    Posted by: Ha | Aug 6, 2013 8:01:34 PM

  10. There's nothing "edgy" about downtown people. They are just pretentious posers who look down on everyone else,like most of the white trash who have now overtaken this city like the Medieval Plague. That said,I'll stick to non-pretentious places. I prefer Vlada for their Vodka infusions and Stage48 is good for any Saturday night in which I'm in the mood to move my feet on the dance floor. XL nightclub use to be the spot (for a good New York minute) but since the new management took over,that club is now a fast moving downhill racer. Hell,at the rate XL nightclub is going it's either gonna wind up closing down or it's likely gonna turn into yet another bottle service joint for over-privileged 20something white heterosexuals who just want to stand around posing and literally throw hundreds,even a couple of thousand away on bottles of vodka one can get for as low as $25 at any wine/spirits shop in town. The sad thing is that we have those "A-list" queers who do the same thing because they think they are too good to take part in any real gay nightclub events. New York nightlife use to be cutting edge and packed with good music and entertainment but since these white trustfund brats came around and destroyed it all,New York's nightlife "scene" is all about BEING seen. Josh Wood has thrown good events in the past but I'm not so sure about this one.

    Posted by: Audi-owner | Aug 6, 2013 9:11:17 PM

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