Cracker Barrel Caves, Puts 'Duck Dynasty' Products Back on Shelves

The southern restaurant chain Cracker Barrel has reversed its decision to pull products related to Duck Dynasty star Phil Robertson from its shelves after backlash from Duck Dynasty supporters, it announced on Facebook Sunday:

Dear Cracker Barrel Customer:

When we made the decision to remove and evaluate certain Duck Dynasty items, we offended many of our loyal customers. Our intent was to avoid offending, but that’s just what we've done.

You told us we made a mistake. And, you weren't shy about it. You wrote, you called and you took to social media to express your thoughts and feelings. You flat out told us we were wrong.

We listened.

Today, we are putting all our Duck Dynasty products back in our stores.

And, we apologize for offending you.

We respect all individuals right to express their beliefs. We certainly did not mean to have anyone think different.

We sincerely hope you will continue to be part of our Cracker Barrel family.

So much for integrity.

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  1. Never underestimate the power of corporate cowardice to do the wrong thing.

    Posted by: jamal49 | Dec 22, 2013 6:42:07 PM

  2. Seriously, their target demo are those homophobes. Better to cater to them than to lose their business altogether. At the end of the day, it is still business. Who cares if you offend minorities?

    Posted by: rallyxx | Dec 22, 2013 6:45:14 PM

  3. Their target demographic is is racists and homophobes. I was actually pleasantly surprised at their first response but not at all surprised that they decided to back-trak when the found the slightest bit of push-back from the racists and homophobes. BTW -- I agree with Dennis Leery -- Homophobia is a stupid word. These folks aren't afraid of LGBT people -- they simply hate them. Let's not confuse fear and hate. They are not the same.

    Posted by: Alex Parrish | Dec 22, 2013 6:49:21 PM

  4. This wasn't the first time Phil Robertson spewed file despicable hatred. In a YouTube video posted in February 2010, he had this to say about gays: "They're full of murder, envy, strife, hatred. They are insolent, arrogant God haters. They are heartless. They are faithless. They are senseless. They are ruthless. They invent ways of doing evil."

    Sarah Palin, Ted Cruz, Bobby Jindal and a whole bunch of other Republican politicians have publicly expressed their support for Phil Robertson and his ignorant bigotry.

    Posted by: Ninong | Dec 22, 2013 6:58:06 PM

  5. In this most recent GQ interview, Phil Robertson said black people were so much better off before they had civil rights. What he called "pre-entitlement, pre welfare."

    He never heard a single black person complain. "Nobody was singing the blues."

    Posted by: Ninong | Dec 22, 2013 7:01:22 PM

  6. Yawn....

    Posted by: Gerry | Dec 22, 2013 7:03:35 PM

  7. Irrelevant decision to pull the merchandise in the first place. Sounded to me that the Company's target demographic were cafeteria Christians. No one I knew bought products from them. However I will be boycotting Under Armour and donating their clothes to the less fortunate. Kill two birds with one stone.

    Posted by: Chris | Dec 22, 2013 7:03:41 PM

  8. Irrelevant decision to pull the merchandise in the first place. Sounded to me that the Company's target demographic were cafeteria Christians. No one I knew bought products from them. However I will be boycotting Under Armour and donating their clothes to the less fortunate. Kill two birds with one stone.

    Posted by: Chris | Dec 22, 2013 7:03:42 PM

  9. For the LGBT community to oppose Cracker Barrel for taking this position is extremely hypocritical. We all started hollering about how A&E had its right to take a stand against the Duck Dynasty bigot's remarks, but now that Cracker Barrel has taken its own stand, we are all crying foul! Like we said originally, it works both ways. Don't like it? Don't eat there. But they every right to do what they did just as much as A&E did.

    Posted by: wheelie81 | Dec 22, 2013 7:05:46 PM

  10. Bottom line for them was profit. They found it pretty easy to put immediate profits over principals. Worse aspect of this decision is their attempt to mask corporate profit over principals by hiding their decision as 'supporting free speech'.

    Huge Fail Cracker Barrel. You embraced hate & racism, oh that's right, you didn't even bother to address the racist part of Robertson's diatribe.

    This will come back to haunt you. My Southern family which is supportive of LGBT equality deplores racism and hate masked as Biblical teachings. They won't be doing business with you again.

    Posted by: SERIOUSLY | Dec 22, 2013 7:09:05 PM

  11. why is no one holding GQ accountable for giving that bigot a platform in the first place?

    Posted by: jed | Dec 22, 2013 7:10:13 PM

  12. @Wheelie81: No one is saying Cracker Barrel doesn't have the right to sell whatever cr*p they want. You're seeing hypocrisy that isn't there.

    Their decision isn't surprising since, as others have said, racists and homophobes are their customer base, and they have a history of being an anti-gay company.

    Posted by: Ernie | Dec 22, 2013 7:14:59 PM

  13. Why is most all of the media coverage concentrating on Phil Robinson's anti-gay comments? What about his bigoted ones about how blacks were happier in the good ol' days (before civil rights)? Robinson's supporters are willing to stand up for his right to spew homophobia. How about racism?

    Posted by: WW | Dec 22, 2013 7:16:53 PM

  14. Well I am no hypocrite. When I learn of bigotry, I no longer support the bigotry. Same went for chick-fil-gay. I respected their religious background until I learned where my money was going.

    Posted by: ToThePoint | Dec 22, 2013 7:20:23 PM

  15. Although this story doesn't appear to have had a happy ending, the good news is that people are increasingly learning that homophobia calls forth controversy and damages one's career. Lessons like this need to be learned if society is going to achieve true equality not just a de facto legal one.

    Posted by: Mary | Dec 22, 2013 7:21:12 PM

  16. Pretty ironic (not really) that they have a large sign by the front door that states that they DON'T support discrimination.

    That's okay. None of my gay friends has ever said, "Let's go to Cracker Barrel!"

    Posted by: SpunkyBunks | Dec 22, 2013 7:25:44 PM

  17. They did this on purpose knowing exactly the outcome. Clever. They pulled the products off the shelves expecting OUtRAaGe. Then this lovely letter, which DOES NOT talk about the vulgar anti-gay language at all. Ugh, this world is a sick puppy.

    Posted by: grant | Dec 22, 2013 7:27:57 PM

  18. In other words, "We at Cracker Barrel support sinful bigoted haters who hide behind the Bible."

    Posted by: Chris | Dec 22, 2013 7:34:03 PM

  19. So they support forcing black people to be slaves to white people, got it. Never shopped there and never will. Nazi barbarians don't deserve my money.

    Posted by: Sean | Dec 22, 2013 7:37:33 PM

  20. It's almost laughable ... they apologized for offending homophobes & racists, cause it's their beliefs.

    Posted by: SERIOUSLY | Dec 22, 2013 7:47:09 PM

  21. As others have noted, Cracker Barrel has a monstrous record on gay issues that they staunchly defended for years. I never would have eaten there either way, so they might as well play to their base---the people who dream of dying with cheese and butter flowing through their veins.

    I suspect that some rogue PR person made this announcement, then older higher-ups heard about and ended it. And the only way they could have received tons of complaints would be if a couple websites or mega churches posted links to their customer affairs line. Or they're lying.

    Posted by: Paul R | Dec 22, 2013 7:49:15 PM

  22. My respect for Cracker Barrel did not last long at all.

    Posted by: Shugo Chara Egg! | Dec 22, 2013 8:11:55 PM

  23. The Christians are louder than us! THATS the shame! we don't stick togetehr

    Posted by: Casto CA | Dec 22, 2013 8:13:12 PM

  24. @WW

    You're exactly right-- I understand why Phil Robertson's bible-thumping defenders avoided mentioning the racist comments and just stuck to the ones they could try to hide their bigotry behind the bible on.

    What I fail to understand-- as I often do when it comes to LGBT strategy on some of these issues-- is why we let them pretend it was all about homophobia, while meanwhile the mainstream media, as usual, just lazily runs with the version of the story from the ones who make the most noise. Consistently and loudly making sure that the complaints about Robertson were also about his racism would have knocked out the bible and religious "freedom-of-speech" as a source of defense.

    And I pretty much guarantee that while Cracker Barrel caved on homophobia, they wouldn't cave if the racism part was being rubbed in their face, because a lot of these companies still think homophobic bigotry is acceptable, but they think racism really makes them instantly stink.

    Posted by: bobbyjoe | Dec 22, 2013 8:14:12 PM

  25. Forget the GQ interview, there's video of him saying HORRIBLE things about our people and community. Would ANY of these companies stand with this man had he solely targeted any other demographic with such hateful speech?

    Posted by: Junior | Dec 22, 2013 8:14:39 PM

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