Advertising | Norway | Sports

Sport is For Everyone, No Matter What Team You Play For: VIDEO


XXL, a Norwegian sports and outdoor clothing retailer across Scandinavia, created an ad to coincide with the Sochi Games that sends a message in support of the LGBT community: sport is for everyone, no matter what team you play for.

Many athletes take part in the commerical, including former world champion footballer Anders Solum, alpine skier Edward Beach, and frisbee player Sune Wentzel. The music was written by Tommy Tysper, a Swedisn songwriter and producer now based in L.A.


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  1. Despite it's "tolerance", Norway remains the most homophobic country in the West with the lowest number of openly gay people.

    Posted by: litper | Feb 10, 2014 11:55:44 AM

  2. Have a look at this "Impulse " Ad. from the nineties !
    Are we going backwards in the GLBT public perception ?
    Great song/ Great Ad.

    Posted by: JackFknTwist | Feb 10, 2014 12:19:30 PM

  3. litper - I'll take your word for it, but I would feel safer in Norway than Mexico, Cuba, Jamaica, Venezuela, Bolivia

    Posted by: enchantra | Feb 10, 2014 12:22:21 PM

  4. @ENCHANTRA then why there are so few who are brave to be out in Norway comparing to Brasil?

    Posted by: litper | Feb 10, 2014 12:49:33 PM

  5. great ad

    Posted by: reality | Feb 10, 2014 1:08:57 PM

  6. I'm not trying to pick a Towleroad fight, but, Enchantra VS Litper is like being in the f.cking "Twilight Zone" or "Psycho" .

    Leave us ALONE.

    Posted by: Derrick from Philly | Feb 10, 2014 1:16:47 PM

  7. On the theme of 'sports is for everyone' Lesbian Austrian ski jumper, Daniela Iraschko in a video reported to the press that Russian anti-gay laws had been exaggerated, "...blown up bigger than it is" and sports should be the focus of the Winter Olympics. Meaning, calm down, all is well in the Olympic world.

    Posted by: Sam | Feb 10, 2014 2:17:49 PM

  8. You're an ass, Litper. I spent most of 2012 working in Norway and count several Norwegians as good friends to this day. Norway is NOT homophobic. Shut your piehole and don't comment about things you know nothing about (that is, admittedly, a very broad list).

    Posted by: scooternva | Feb 10, 2014 7:25:26 PM

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