1. Mark Austin says

    Awesome. Absolutely Awesome. Go, Honey Maid. Great messaging, great marketing, and solid values from a big company.


  2. KC says

    Wow… amazing, and touching. Between all the Graham Crackers and Girl Scout cookies stacking up, I’m gonna definitely have to kick up my exercise routine a notch or two! And worth it.

  3. northalabama says

    if you support the message, think about going to youtube to leave a comment or “like” the video. please sustain their valliant effort…oh, and buy a box of crackers!

  4. Jay says

    I was already impressed with their wholesome campaign. Now I think Honey Maid is simply awesome.

  5. says

    We love Honey Maid. And show them how much we love them by buying a box of Honey Maid Graham Crackers today and every time you run out.

  6. says

    beautifully amazing. turning their hate into love. very very creative. never really been a big eater of this cracker but i am about to become one and sharer of this wonderful product.

  7. woodroad34 says

    This, after reading about the Mozilla right-wing attack because employees wanted Eich to step down–seems love triumphs over hate. While I’m sure modern companies generally agree that inclusion is better than exclusion with regards to employees in workforce–it’s still more in their intere$t to bring in customer$ than to exclude them.

  8. Bob says

    Please pass the link to their “response” video on YouTube to everyone you know. Lets’ flood Nabisco with 100, heck 1,000, or 10,000 times positive comments. Then go buy some crackers

  9. Dback says

    Doggone, looks like there’s a graham cracker crust cheesecake-or two-in my near future. Oh well, I’ll cope.

  10. DamFine says

    I’ve been moved to tears by Honey Maid, a company that celebrates real “Family Values.” Thanks, Honey Maid!

  11. tinhouston says

    great commercial. got to run to the store and get a box and then a tall ICE COLD glass of milk.
    omg brings back memories

  12. Zlick says

    I have never before purchased something because of advertising, but I gladly broke that streak today. It’s also the first time I’ve ever purchased graham crackers without the express purpose of taking them on a camping trip to make ‘smores. But I’m happy to support this company, and I can’t wait to bite into my first-ever non-‘smores graham cracker as soon as my work day is over!

  13. Bryan says

    I love when a company chooses people over profits, and does it by doing “what’s right”. As it turns out, they just got a new customer – me.

  14. BrokebackBob says

    Just remember that Honey Maid is a Nabisco product so it is Nabisco we should be applauding and buying their products.

  15. NoH8 says

    Beautiful. I’m not in the habit of eating graham crackers, but after Towleroad posted the original “wholesome” family ad, I’ve added them to my weekly shopping list and I now include them in the items I donate to our local food bank. Thank you, Honey Maid.

  16. MotherHusky says

    Even though I despise Graham Crackers, I think I’m going to buy a box of these tomorrow morning.

  17. Randy says

    Wow. I’ve seen this sort of response done before, but I think this is the best one I’ve seen.

    In context of a country that only recently legalized gay sex, and still permits most forms of discrimination against LGBTI people, it’s very moving. It says something about this business, but it also says something about our world.

    Can you imagine what would have happened to this company in, say, 2005? 1995? 1985? 1975?

  18. Marc S says

    So folks know the stereotypes don’t always fit, I am an older, white, republican who’s also a heterosexual male.

    All I can say is this: It’s hearts, not parts. I hope that all states remove the barriers to equality. We must stand with our brothers and sisters (and for some of us our nieces and nephews) in the continuing fight for equal rights.

  19. Marc S says

    I forgot, and as others have said, good job Nabisco. Doing the right thing IS good for business.

  20. Mark says

    Outstanding video. Reminded me of when my husband and I were raising our son, and it brought a tear to my eye.

  21. Jude says

    Most beautiful video I have ever seen from a company. Thank you Honey Maid and Nabisco!

  22. jamal49 says

    Beautiful. Honey Maid, you’ve earned my loyalty. My best friend and I are going to go out and buy a few boxes, get some milk and some hot chocolate and have ourselves a Honey Maid weekend!

  23. ThomT says

    Not a product that I normally purchase. However, I’m going to purchase two cases of Teddy Grahams and donate them, along with my regularly dontated food items, to the local food pantry.

  24. mj says

    Heading out to the market right now! I’ll pick up a few more boxes to send to Michelle Bachman and the “head’ of the Catholic League.
    Fabulous – Thank you Honey Maid!

  25. Retro says

    My husband loves Graham Crackers. In fact, he loves them so much that I usually buy the plain wrap version, just to save a buck. Not any more. It’s work the extra dollar to support a company that is willing to send a message like this.

  26. Shannon says

    I just went to the AFA/OMM website and messed with their hypocrite minds. And I’m buying more Nabisco and Honey Maid products and NO fascist hate group will tell me and a LOT of supportive consumers otherwise. OMM boycotts only make companies even more popular. They’re such ass backwards idiots anyway.

  27. Gary says

    Get ready for the Millennials. They can’t deal with negative. Please bring back the “me” generation. These commercials with gay men in clean flannel and closely cropped haircuts– with babies. Who knew mind control and graham crackers could coexist?