iamamiwhoami | Jonna Lee | Music | Music Video

Roam The Arctic Seascape With Enigmatic Electro Artist iamamiwhoami: VIDEO


Meet the enigmatic iamamiwhoami, a Swedish electronic singer-songwriter also known as Jonna Lee. She, along with a small group of talented visual artists, have slowly revealed the music of iamamiwhoami through a series of viral video releases that initially showed the digitally blurred face of an unknown blonde woman.

IceConcurrently, her creative team sent anonymous e-mails and strange packages containing blonde hair and puzzle to music journalists around the world, causing them to speculate about whether this was some new project by Lady Gaga, Goldfrapp, Björk or The Knife.

Lee kept her involvement in the music and digital art project a secret for the first two years of iamamiwhoami’s existence because, as she explained, her "identity was not hidden but neither articulated by me because what is relevant is the work we have done and the audience reflection of my identity."

She also chose to let iamamiwhoami come into being through the performance and collaborative process rather than by imposing herself onto the character she and her team had created in their visually stunning videos.

Check out the video for her latest track “Vista” below, and then consider visiting the site of her independent music label To Whom It May Concern (where you can see her other startlingly beautiful work).

See the video AFTER THE JUMP...


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  1. Dear Christ: who is selecting all these terrible videos? They can't tell the difference between originality and banality.

    Posted by: PJ | Apr 29, 2014 7:36:58 AM

  2. Shorter PJ: "Stop liking that thing I don't like!"

    Posted by: Steerpike | Apr 29, 2014 7:55:40 AM

  3. Don't bother. If you weren't in on the first series you aren't cool enough to get it anyway.

    Posted by: RayJacksonMs | Apr 29, 2014 8:47:54 AM

  4. Huh? This happened like 2 years ago.

    Alas, her music without the visuals is a snooze.

    Posted by: crispy | Apr 29, 2014 9:44:29 AM

  5. Perhaps the greatest musical and visual artist of the era.

    Her concert last year at the Brooklyn Masonic Temple was one of the most incredible shows I have ever seen.

    The crowd were almost exclusively gay and the hottest men I have ever seen.

    This is the beginning of the third album and the level is just increasing with each passing track.

    An astonishing project that will go down in history, with the only comparison at this point being Kate Bush on a completely different level.


    Posted by: Brion | Apr 29, 2014 5:09:42 PM

  6. another winner. thank you. more please.

    Posted by: don't a tell la | Apr 29, 2014 6:58:58 PM

  7. lurves it!

    Posted by: AladinSane | May 1, 2014 12:54:39 AM

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