Advertising | Football (American) | Michael Sam | Sports

Michael Sam Signs Endorsement Deal, Appears in Ad for VISA: VIDEO

Visa_sam

Gay NFL hopeful Michael Sam has signed an endorsement deal, his first, with VISA, ABC News reports:

In his first spot, which is planned to exclusively run on digital platforms, Sam, the SEC Defensive Player of the Year out of Missouri, is shown working out while a voiceover urges the viewer to judge him for his play on the field, not off of it.

"We felt that Michael's story was a perfect fit for our 'everywhere' campaign, which is meant to inspire people to reach their own personal goals and aspirations," Visa's chief marketing officer Kevin Burke told ESPN.com. "We wish Michael the best on and off the field as he embarks on the next chapter of his life."

Watch the ad, AFTER THE JUMP...

The NFL draft starts tonight. ABC adds:

Sam, who came out in February, is projected to be selected Saturday -- the third day of the NFL draft. Although his marketability is likely to be tied heavily to making a team and playing well, he has received dozens of endorsement deal offers, which is unprecedented for an expected late-round pick.

Feed This post's comment feed

Comments

  1. The upcoming NOM's dinner won't accept VISA any more. Doesn't matter they don't have many guests in the first place.

    Posted by: simon | May 8, 2014 8:42:49 PM


  2. Yes, Visa...reach for those ASSpirations...

    Posted by: Gary | May 8, 2014 9:03:09 PM


  3. Good for him!!

    Posted by: styler | May 8, 2014 9:24:23 PM


  4. I don't know anything about football but I do know good publicity. Any owner should realize that you can't buy this kind of publicity and snatch up Michael Sam on the 1st go round.

    Even if he doesn't perform well, any team associated with hiring the first openly gay player will go down in history along with Michael Sam and the PR and Michael will be worth their weight in gold.

    Posted by: Howard B | May 8, 2014 10:07:21 PM


  5. Just how much is your soul worth when you sell it to the devil and who gets the it boy of the moment and for what price -in the end was it worth it and say, wasn't it big corporate big brother total control the group lockstep mindset the very thing we didn't want to be associated with to begin with? Where were these shiny monsters when no wanted to even know our name or dare recognize who we loved...Maybe Michael Sam will eventually tell us, yeah he wanted to play ball or better yet just live in a place nonjudgmental of who and what he really is..

    Posted by: Troy | May 8, 2014 11:26:34 PM


  6. Wasn't VISA a major sponsor of the Russian Olympics who refused to speak out against their anti-gay laws ?

    Once again the gays get sucked in by a fancy commercial.

    It's time to stop being distracted by the flashing lights and look at the FACTS.

    ACTIONS speak louder than WORDS. Visa stabbed us in the back but they want our money !

    Posted by: Icebloo | May 8, 2014 11:26:40 PM


  7. Well done VISA....now more reasons to keep using it.

    Posted by: Felipe Brussels | May 9, 2014 1:20:22 AM


  8. @icebloo ... right on! I had two Visa cards, each of which I cancelled due to the lack of any comment from Visa about the flagrant abuse of human rights in Russia. It is a shame that Michael Sam chose to be a spokesperson for this company that sold us down the river for profits.

    I will NEVER use Visa again, nor knowingly purchase any product or service of sponsors of the Sochi Games, nor ever watch an Olympic Games again.

    Posted by: John | May 9, 2014 2:49:21 AM


  9. He's 208th in the NFL draft, they expect he will get picked up some time on Saturday. I really wish him well!

    Posted by: Rad | May 9, 2014 7:04:15 AM


  10. This is a great ad. I'm excited to see where Sam gets drafted.

    Posted by: Brian W. | May 9, 2014 7:33:13 AM


  11. Draft not looking promising. Have until Saturday. Poses dilemma for NFL.

    Posted by: Arrow | May 9, 2014 1:33:12 PM


  12. Interesting article by nate silver http://fivethirtyeight.com/datalab/michael-sam-gay-nfl-draft/

    Posted by: Matt | May 9, 2014 2:55:37 PM


  13. Reads like a note he left for his boyfriend the morning after.

    Posted by: Gary | May 9, 2014 6:42:26 PM


  14. great ad.

    Posted by: Rob | May 10, 2014 7:50:52 AM


Post a comment







Trending


« «Who is the Most Famous Person Sean Hayes Can Get on His Phone? — VIDEO« «