Strangely Dark Taiwanese Phone Ad Features A Secret Gay Obsession - VIDEO


A Taiwanese commercial for Asus' Zenfone features a love triangle between two guy friends and a girl, and has a gay twist at the end.

Truthfully, the commercial is a little dark as it involves fake friendship, ignoring loved ones, erasing memories, long-running obsessions and a secret crush-shrine. But y'know... smartphones!

See the ad AFTER THE JUMP...

(via Queerty)


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  1. We've come a long way from cutting out people's faces with scissors and pretending like no one was ever there! Yet sex obsessions still remain...

    Posted by: scudpipe | May 24, 2014 12:44:01 PM

  2. Creeeepyyyyyy!

    Posted by: Robert | May 24, 2014 12:44:07 PM

  3. America simply couldn't deal with a phone ad like this. It's too honest, semi-sexual and homoerotic. Good, compelling stuff.

    Posted by: David From Canada | May 24, 2014 1:08:48 PM

  4. Hmmm no, it's creepy

    Posted by: MArk | May 24, 2014 1:09:32 PM

  5. Completely disturbing and plays into the notion that gay men pine over and stalk straight men

    Posted by: Perry | May 24, 2014 1:13:32 PM

  6. Given where Taiwan is with gay civil rights, this is probably considered an edgy ad within their own country.

    Posted by: Angela Channing | May 24, 2014 1:23:10 PM

  7. Are you sure this commercial is playing in Taiwan? They are using northern accent/Beijing Chinese and the written language is the one they use on the mainland, not the one they read and write in taiwan

    Posted by: Taiwanese reader | May 24, 2014 2:30:43 PM

  8. This is high quality advertising that comes close to being true art like Jane Austen or Monet.

    Posted by: denizo | May 24, 2014 2:48:10 PM

  9. So Dan Villarreal equates "dark" with disturbing and creepy. Dan, do you get paid by Towleroad to be racist, or does it just come naturally?

    Posted by: Savio | May 24, 2014 4:32:47 PM

  10. I want that feature on my next mobile phone.

    Posted by: gb | May 24, 2014 4:45:18 PM

  11. Out and about, whenever I see a triple (as opposed to a couple) I always think one is gay, one is bi and one is straight. And wonder how the evening will end up for them.

    In this case the guy in the middle has options.

    Posted by: james street james | May 24, 2014 5:18:53 PM

  12. Oh please Savio, there is enough racism around without finding it where it isn't.

    Meanwhile, what did the note say and why was it prewritten in the guys pocket?

    Also, after years of working at an international tourist destination....what's up with Asians always posing for photos flashing the peace sign like John and Yoko after all these years?

    Posted by: emjayay | May 24, 2014 5:26:44 PM

  13. dope!

    Posted by: Joe | May 24, 2014 6:04:00 PM

  14. Who cares about homophobia? Why is America always 50 years behind on phone apps???

    Posted by: Kissyfur | May 24, 2014 11:14:36 PM

  15. *Chinese, not Taiwanese.

    Posted by: Andy | May 26, 2014 11:19:12 PM

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