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Lucky Charms for LGBT Pride, Diversity: VIDEO


General Mills/Lucky Charms has launched its #LuckyToBe social media campaign to celebrate LGBT Pride and the diversity that makes the world a colorful place.

"We don't all look the same, believe the same things, or love the same people. And that's a good thing. It makes our world more interesting. Special. Beautiful. Magical."

Watch the campaign video, AFTER THE JUMP...

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  1. Until they create a trans marshmallow I'm boycotting general Mills! I don't know what a teams marshmallow would be, but they have too many food scientists to not have invented it!

    Posted by: Carmelo | Jun 6, 2014 8:31:30 PM

  2. Gays are so unique and novel that now, it appears their shi- can't stink. Sweet music, and baby's room graphics are employed by "Lucky Charms" to gently toss the "sell job and acceptance" blanket over this tough Ad Agency assignment.

    Posted by: GBeing | Jun 6, 2014 8:50:09 PM

  3. Damn. I wanted Fruity Sprinkles to be our gay cereal.

    Posted by: Johnny | Jun 7, 2014 7:53:01 AM

  4. Sell us! Sell us!!

    Posted by: GBeing | Jun 7, 2014 2:25:58 PM

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