Roberto Cavalli's new black and white underwear campaign for Just Cavalli featuring the Italian rugby team Montepaschi Viadana “is styled to resemble old High School and College Year Book team photos from the 1940s and 50s” according to JockoHomo.
I've chopped up the main ad here into bite-sized pieces. Click to enlarge. You can see the complete ad AFTER THE JUMP…
Fashion Windows writes: “Shot by photographer Gianpaolo Sgura in the team's official locker-room, the black & white, yearbook style rendition of the ad gives it a classic and innocent look with varsity boys' impishness. The advertising campaign features Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen and Kaine Robertson (Kaine is also playing in the Italian National Team), all members of the Montepaschi Viadana team. Founded in 1970, the Montepaschi Viadana team has played in the National Excellence Championship Super 10, Italian Cup and the prestigious European Competition ‘Heineken Cup'. The ad featuring the Italian rugby players will run starting June 2008 in a selected number of Italian and international magazines.”
And here's the whole ad:
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