After netroots and community action, ROCKSTAR Energy Drink (the company accused of an affiliation with hatemonger Michael Savage, the father of ROCKSTAR's founder) is addressing LGBT concerns by releasing a statement affirming its support for gay rights, is expanding its LGBT-friendly policies and will donate $100,000 to various LGBT organizations.
ROCKSTAR's CEO Russell Weiner says, "It has recently come to ROCKSTAR's attention that there might be a misconception about our company's policy and my personal support for LGBT rights. We apologize for that misunderstanding, and want to make clear today that our company fully supports our LGBT employees and our LGBT customers."
Change.org first posted concerns about ROCKSTAR in April, and has been instrumental in making this come about, with assistance from The Bilerico Project, The Gay and Lesbian Community Center of Southern Nevada, The Gay, Lesbian and Straight Education Network, The Trevor Project and PageOneQ.
I'll drink to that.