Here Media CEO Paul Colichman sheds some light on changes at The Advocate in a letter posted on the publication's website, revealing that The Advocate and OUT will now be sent jointly and subscribers will receive both publications:
As the owner of a television network, we realize the importance of
professionally created video news content. Accordingly, we have hired
and integrated several new staff members who can work cross-platform —
in print, online, and broadcast. Sadly, that meant we had to say
goodbye to four valued members of The Advocate's editorial team.The recent closures of Gourmet, Portfolio, Genre,
and other magazines have shown the weaknesses of the print publication
model. The rising costs of paper, printing, and postage have become a
major problem. Therefore, we plan to greatly reduce these costs by
jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate
as well. The strategy preserves our ability to deliver the same
high-quality print magazines while allocating additional resources to
editorial content.We believe we must distribute content via
print, online, and television in order to sustain a viable news service
— one that can afford to provide professionally written, edited, and
produced stories and news packages. Our organization maintains the
highest level of journalistic integrity. Here Media employees, of which
there are more than 150, all believe that you deserve honesty and
professionalism.
