Davidoff Cool Water has good taste. A few years ago, they chose Josh Holloway to represent their fragrance but they've just announced that they'll use Paul Walker face and body to sell their cologne. DCW explains their choice: “(Walker) truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterise him.”
Walker showed off some of that intensity, masculinity and coolness while filming a DCW ad in Hawaii.