Opponents of the Referendum 74 ballot measure, which would put Washington's legislatively-passed marriage equality law into effect, began running ads today.
Watch the first one, AFTER THE JUMP…
Writes Dominic Holden in Slog:
The genius here—which has been the trademark of Frank Schubert, behind this campaign and others to defeat gay marriage—is making the case that voters can oppose gay marriage without being a bigot.
The Washington Post reported earlier this week on Washington state's battle:
With its relatively low churchgoing population and social libertarianism, Washington may be the state where voters are most likely to approve gay marriage. But opponents say the early polls are deceptive. Chip White, the communications director for Preserve Marriage Washington, says things will change once its TV ads start.
“We do not need to match the other side dollar-for-dollar to get our message out,” said White, whose group has raised nearly $1.8 million so far. And he argues that polls in past elections have routinely overstated voter support for gay marriage.
His group has had strong backing from Catholic leaders as well as many Protestant churches. Its largest donor is the Washington, D.C.-based National Organization for Marriage, which has given $725,000.
Watch, AFTER THE JUMP…