• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Film/TV/Stream
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Tech/Science
  • Royals
  • Monkeypox

Jason Collins Custom ’98’ Jersey Sales Spike After His Coming Out; Story Sends Record Traffic to SI.com

Andy Towle May 1, 2013

98_collins

Sales of Washington Wizards jerseys with the number '98' spiked after his coming out, ABC News reports:

Team spokesman Scott Hall told ABC News that 100 percent of custom jerseys ordered from the team’s online store bore Collins’ name and number, 98, on the back, after Collins revealed his homosexuality in an article published on Sports Illustrated’s website on Monday…While Hall could not reveal how many custom Collins jerseys were sold, he said that the team’s general merchandise sales and online traffic spiked following Collins’ announcement.

The '98' was, as you may know, a tribute to Matthew Shepard.

Collins' story led to record website traffic for Sports illustrated, Mashable reports:

The magazine's website, SI.com, drew 3.713 million unique visitors Monday. Its previous high came on Feb. 9, 2010, when the site drew 3.663 million unique visitors for both its Winter-Olympics coverage and launch of its annual swimsuit issue.

The site also reported a record-setting mobile day, with 740,000 unique visitors generating 1.5 million pageviews via smartphones and other devices. The company says that's three times the site's normal mobile pageview number, and five times its average number of unique visitors since relaunching for mobile last October.

On the flipside, Collins has been receiving some online death threats.

Topics: Coming Out, Sports More Posts About: Julie Bindel

Related Posts
  • Friday Morning News: NC, Bernie Sanders, Drone Magic, Zayn, Freddy Got Fingered
  • Ontario Becomes First Canadian Province To Ban Conversion Therapy For LGBT Youth: VIDEO
  • Patrick Stewart Announces Support For Northern Ireland Anti-Gay Ashers Bakery: VIDEO
  • Disney CEO Bob Chapek’s Contract Extension Awakens Twitter

    Disney CEO Bob Chapek’s Contract Extension Awakens Twitter

    Published by The Street By Veronika Bondarenko “The board has full confidence in him and his leadership team,” Disney’s board announced on Wednesday. When it comes to leadership of a company as big as Disney (DIS) …Read More »
  • Supreme Court Justice Clarence Thomas Under Fire: Petition To Have Him Resign Or Be IMPEACHED Surpasses 450K Signatures

    Supreme Court Justice Clarence Thomas Under Fire: Petition To Have Him Resign Or Be IMPEACHED Surpasses 450K Signatures

    Published by Radar Online MEGA An online petition demanding that Justice Clarence Thomas must resign from the Supreme Court immediately or else be impeached is quickly gaining traction, Radar has learned. More than 450,000 signatures have …Read More »
  • Unilever sells Ben & Jerry’s Israeli business to defuse BDS row

    Unilever sells Ben & Jerry’s Israeli business to defuse BDS row

    Published by Reuters UK By Henriette Chacar JERUSALEM (Reuters) -Unilever on Wednesday sold its Ben & Jerry’s ice cream business in Israel to its local licensee for an undisclosed sum, aiming to smooth over a potentially …Read More »
  • London Pride to feature Snapchat-powered AR art exhibition

    London Pride to feature Snapchat-powered AR art exhibition

    Published by BANG Showbiz English London Pride will feature a Snapchat-powered AR art exhibition to celebrate queer artists. The annual event – which is set to take place in the capital on Saturday 2 July – …Read More »
Previous Post: « Towleroad Guide to the Tube #1359
Next Post: Cher Sings with Mom on Ellen: VIDEO »

Primary Sidebar

News

  • Horseshoe crabs: ‘Living fossils’ vital for vaccine safety

    Horseshoe crabs: ‘Living fossils’ vital for vaccine safety

  • ‘A Disgusting Sight In Any Case’: Vladimir Putin Fires Back After G7 Leaders Joke About His Infamous Horse-Riding Picture

    ‘A Disgusting Sight In Any Case’: Vladimir Putin Fires Back After G7 Leaders Joke About His Infamous Horse-Riding Picture

  • Russia abandons Snake Island in victory for Ukraine

    Russia abandons Snake Island in victory for Ukraine

RSS Partner Links

  • Morning Wood
  • 'Outer Banks' Star Chase Stokes Spotted on Date with Model Izzy Metz
  • 'American Idol' & 'AGT' Finalists Pia Toscano & Daniel Emmet Team Up for 'Night of Duets' in Las Vegas
  • “George Clooney & Julia Roberts’s new movie looks so cheeseball” links
  • Guess who’s briefing the media about meeting Lilibet Mountbatten-Windsor?
  • Kim Cattrall's Queer Netflix Cosmetics Industry Drama 'Glamorous' - Full Cast Revealed!
  • Donna Mills to LGBTQ people: “I love your soul – I love your humanity – I love your guts”

Most Recent

  • Marvel to introduce first gay Spider-Man in upcoming ‘Edge of Spider-Verse’

    Marvel to introduce first gay Spider-Man in upcoming ‘Edge of Spider-Verse’

  • Disney CEO Bob Chapek’s Contract Extension Awakens Twitter

    Disney CEO Bob Chapek’s Contract Extension Awakens Twitter

  • Supreme Court Justice Clarence Thomas Under Fire: Petition To Have Him Resign Or Be IMPEACHED Surpasses 450K Signatures

    Supreme Court Justice Clarence Thomas Under Fire: Petition To Have Him Resign Or Be IMPEACHED Surpasses 450K Signatures

  • Unilever sells Ben & Jerry’s Israeli business to defuse BDS row

    Unilever sells Ben & Jerry’s Israeli business to defuse BDS row

  • London Pride to feature Snapchat-powered AR art exhibition

    London Pride to feature Snapchat-powered AR art exhibition

  • Top 10 Trixie Mattel Songs

    Top 10 Trixie Mattel Songs

  • Kit Conner says attending his first fashion show was ‘surreal’

    Kit Conner says attending his first fashion show was ‘surreal’

  • Dad Storms Out of Sister’s Wedding After She Deadnames His Transgender Son

    Dad Storms Out of Sister’s Wedding After She Deadnames His Transgender Son

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Copyright © 2022 · Log in