In a big win for internet advocates, President Obama this morning called on the FCC to implement stronger net neutrality rules and prevent content providers from having to pay for faster access to internet users.

USA Today reports:

In the statement — issued while Obama is in China for meetings — the president noted that "the FCC is an independent agency, and ultimately this decision is theirs alone."

Obama urged an "explicit ban" on "paid prioritization," agreements in which large content providers pay Internet companies for faster delivery. This involves such profitable, high-traffic sites such as Netflix, Amazon and YouTube.

He also called for banning the blocking of certain websites and the "throttling" of Internet service.

The president, who recorded his statement on video, also called on the FCC to classify broadband Internet as a telecommunications service. Major broadband providers have objected, saying it would make their business subject to onerous regulations.

Watch the president explain his plan, AFTER THE JUMP…

And to read his full statement, click here.