One Reddit user snapped a photo of the above Coca-Cola ad at a metro station in the Netherlands. The ad reads "'We choose happiness over tradition.' – the Van Bergen family"
Coke's new marketing campaign is built around encouraging people to #choosehappiness.
And with the internet being the bizarre, creative beast that it is, a gay One Direction remake of the poster has already surfaced.
In 2001, the Netherlands became the first country in the world to legalize same-sex marriage.