The Diplo and Skrillex collaboration Jack Ü this week released “To Ü”, their latest track, accompanied by a video featuring a diverse group of real-life young couples in love, shot in and around Detroit.
The clip, was directed by AG Rojas, spoke about it on Jack Ü’s website:
“I know it’s supposed to just be a music video, and I know it’s about the fleeting nature of young love or something like that, and I know that you’re not supposed to wax poetic about things like this, and I know you’re supposed to just let it be what it is, but I don’t subscribe to those things because this is what I have given my life to, and I hope you see what I see too.”
Diplo sent out a tweet casting the project last August:
looking for young couples in Detroit for Jack Ü video next week. gay/straight/trans/whatever you're into, get at us: email@example.com
— Diplo ⚡️ (@diplo) August 24, 2015
Electronic music duo AlunaGeorge is featured on the track. Said Aluna of the clip:
“A great concept has that nucleus that means something, same as a song that connects. When I saw the beauty of people just being people in what AG was planning I got so excited, that’s what I needed, to tell the story of To ü. I don’t really care if anyone else feels it, but I know they will if their heart beats still.”