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Marc Jacobs Wants to Give You Boys Some Bang for Your Buck

Andy Towle May 21, 2010

Bang

Jacobs  

Marc Jacobs' new Tom Ford-esque "BANG" men's fragrance campaign features the designer in a giant burrito wrapper Mylar bed in his birthday suit.

Said Jacobs of the ad: “Robert [Duffy] and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now — you should be the model for men's fragrance.' My immediate reaction was, I don't know. But then I came to see that it made sense. Men's fragrance, unlike women's in a certain way, is very personal. It's a layer on top of skin — for women, it can be like changing a makeup color, but not for men. Once I agreed to be the model, I couldn't see what I would wear to express this. We tried it with clothes, but it didn't work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.”

Check it out (nsfw), AFTER THE JUMP…

Topics: News More Posts About: advertising, Grooming, Marc Jacobs, News

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