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ALERT: Manwich is Not for Theater-Watching Sissies


Shirtless bearish dudes who appreciate musical theater are not man enough for Manwich, and must be dealt with physically, according to a new ad from the sandwich meat maker.


(copyranter via jmg)

UPDATE: ConAgra has pulled the spot. Advocate: "A spokesman for ConAgra, the food conglomerate that owns Manwich, apologized for the spots. He added that the videos were likely created by the ad agency that helps market their products in Canada and posted to YouTube without the company's knowledge. 'We apologize — it was not meant to offend,' Con-Agra spokesman Jeff Mochal told The Advocate. 'The ads were never on TV and were not part of a some multimillion-dollar ad buy. As soon as we became aware of them we pulled them down.'"

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  1. Well, he looks more like a pig than a man--I'll take the theater, thank yew veddy much.

    Posted by: woodroad34wo | Apr 7, 2011 11:19:54 AM

  2. Do people still eat that crap?

    Posted by: terry | Apr 7, 2011 11:22:30 AM

  3. There's nothing that's implying he's gay other than the fact that he's talking about a musical. I personally thought it was funny, because I'm a gay man and I hate musicals.

    Posted by: Erich | Apr 7, 2011 11:29:22 AM

  4. I've sent an email to ConAgra asking if this is really one of their ads or a spoof. The production values -- lighting, set design, and the absence of a mom serving her happy, happy family make me wonder. Manwich has been promoted as an easy meal for the whole family. This seems inconsistent.

    Posted by: james | Apr 7, 2011 11:33:14 AM

  5. Isn't that what most JoeMyGod commenters look like? I can see why they'd be offended.

    Posted by: crispy | Apr 7, 2011 11:34:36 AM

  6. Erich, you hate musicals, but do you think it is "unmanly" to like them? And do unmanly men deserve to be hit?

    Posted by: Dastius Krazitauc | Apr 7, 2011 11:35:39 AM

  7. Manwich tastes like crap. I'd rather have steak thanks.

    Posted by: Polyboy | Apr 7, 2011 11:36:32 AM

  8. @ Crispy-- good call!

    Posted by: Christopher | Apr 7, 2011 11:37:28 AM

  9. manwich OWNED by


    Hunts is owned by ConAgra Foods

    list of all ConAgra products

    let the boycott begin

    Posted by: | Apr 7, 2011 11:39:13 AM

  10. Manwich is shite and that is the end of this story. If youd rather stay home from a broadway show and eat a Manwich, chances are you arent gay anyway

    Posted by: Jerry | Apr 7, 2011 11:39:24 AM

  11. Who knew Ron Jeremy had a little brother?

    Posted by: hank in l.a. | Apr 7, 2011 11:41:57 AM

  12. I can't help myself, I thought it was funny!

    Posted by: mytwocents | Apr 7, 2011 11:43:58 AM

  13. contact info for ConAgra Foods

    Posted by: | Apr 7, 2011 11:45:31 AM

  14. There appears to be another one about a guy going to a stylist.

    This is a shame. I liked Manwich.

    Posted by: Sgt.Sausagepants | Apr 7, 2011 11:52:55 AM

  15. You guys are all idiots.

    If you watch the other 2 ads in the campaign (one is about shopping for shoes, and the other is about soft hair), it's very clear that these men are reading lines written for WOMEN. Yet they're holding a product called Manwich, ya know, made for MEN. That's the joke.

    Do you need help tying your shoes too?

    Posted by: crispy | Apr 7, 2011 12:06:14 PM

  16. Thanks for the link, mstrozfckslv. I just contacted ConAgra. It would be easy to blow this off as harmless, but the implication that it's OK to bully anyone with gay tendencies doesn't fly in the current climate. It's irresponsible advertising.

    Posted by: Kyle in DC | Apr 7, 2011 12:06:14 PM

  17. Can't have it both ways! Can't be outraged over this and then purr and coo when some group of cute, hairless, straight frat boys cover a Lady GaGa song while acting fey and swishy....

    Posted by: Beef and Fur | Apr 7, 2011 12:08:15 PM

  18. They're just mad that their product name is also a sexual position.

    Posted by: jexer | Apr 7, 2011 12:10:28 PM

  19. "And do unmanly men deserve to be hit?"

    According to this advertisement, yes.

    But really, how much of a stretch do we need to make between this and real-life statistics about anti-gay assault? Not much.

    To you people who can't see what all the fuss is about, open your eyes. For those of you making excuses, at least have the guts to own up to your own complicity in continuing these sorts of attacks.

    Yea, it might be kind of funny if you've never been a victim of violent assault because of your actual or perceived gender identity, but when you actually understand the connection this sort of humor has with these kinds of assaults, maybe then you might take a moment to think about why we're still dealing with this sort of ignorance.

    Posted by: Jesus | Apr 7, 2011 12:12:21 PM

  20. Thanks, CRISPY.

    I looked up the definition of satire. Then I Googled it. I still must not understand.

    Posted by: Derrick from Philly | Apr 7, 2011 12:18:41 PM

  21. Get off the cross, Jesus. We need the wood.

    Posted by: crispy | Apr 7, 2011 12:19:49 PM

  22. Stereotypical garbage. Why don't they call it "Gorilla-wich"!

    Posted by: james Brown | Apr 7, 2011 12:23:50 PM

  23. I think we all understand what is implied: Men who say or do or like something normally associated with a woman deserve to be hit.

    Those who are not disturbed by that implications should think of parallel situations and ask yourself whether you would accept them and, if not, what is it in your psyche that accepts this version of violent sexism passed off as "comedy."

    Example: A Cherokee woman is eating a hamburger. She says she likes hip-hop dancing, eating watermelon and has a collection of soul music. [cue face slap] Announcer says: "It's called WHITE Castle!"

    Or maybe they could make a version for the Egyptian market: A woman says she likes watching soccer games and she hopes to study to be a doctor. [Slap!] "Manwich is for real men!"

    I think some people need to watch that video again by the discouraged kid in New York with the damaged face who was attacked last month by someone who didn't like his pink shoelaces.

    This ad just encourages the sick idea that men who don't measure up enough on the "masculine" scale deserve a violent reaction.

    Con-Agra has a lot of products, and so far they had not been listed on the HRC buying guide. My grocer has plenty of competitive brands beside Pam spray, Healthy Choice, or Egg Beaters (etc.) and I'll be buying those other brands now.

    Posted by: GregV | Apr 7, 2011 12:44:37 PM

  24. Never thought I would be saying this sincerely and without sarcasm - but here goes, "Thank you, Jesus."

    The "joke" of the ad is that the guy is not behaving manly, so therefore he deserves to be hit. Not a very far stretch from the "justification" of a lot of assaults on gays that the guy was not behaving manly, so therefore he deserved it.

    I know the guy isn't hot and he looks worse without the shirt, but really? This makes it somehow OK?

    Posted by: Rob | Apr 7, 2011 12:45:49 PM


    Posted by: Hollywood, CA | Apr 7, 2011 12:51:33 PM

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