Comments

  1. Doug says

    Really?? What is gay about this Ad? it is simply fraternal at best. was there a kiss on the cheek, a ring shown? some gesture of love? saying this ad is gay in some way is like saying that playing football is gay?

  2. LincolnLounger says

    Good God. I’ve seen that commercial many times during baseball games, and I never got a “gay vibe”. I presumed brother or best friend.

    I find this whole trying to read gay into everything and “out” celebrities who say they are straight to be desperate and unseemly.

  3. Rob says

    Maybe it’s fraternal. Maybe it’s a boyfriend. The point is, as Andy writes, it’s asking but not telling. It could be either. That’s good for a marketing ad. What’s more, it doesn’t presume to spell out like it’s important to know. All that matters is he served, he’s coming home, and people who love him are glad to see him.

    Why are people so negative?

  4. GAYLY says

    The nature of the relationship, although obviously fraternal, cold be almost anything from college buds to lovers. It’s entirely up to interpretation. Which, imho, makes it a great ad.

  5. just_a_guy says

    Yeah, it for sure COULD be gay. It’s cute to read it that way, and I think legit as a read on it. Awww. :)

    The no-way-it-could-be-gay crowd shows its own knee-jerk heterosexism, no?

  6. alex Parrish says

    Ambiguous, hey? Who gets the first phone call? (Hint: NOT the parents) Who gets to step forward and give the first hug (OK no passionate kiss, but it is a beer commercial and takes place in a semi-rural community for pete’s sake) Who plans and executes the party (do you really need another hint?)

    I teared-up when I saw this ad. I think those who say that I am reading something that isn’t there are either unconscious or in denial. Any semi-conscious person who lives in the real world would read this as gay.

  7. Justin L Werner says

    The key word is “ambiguous”. And it is ambiguous, if you’re a gay man. But more importantly – what’s important – is that it’s really sweet, regardless of whether it’s gay or non-gay.

  8. MichaelJ says

    For the reasons stated by Alex, I agree that the ad is ambiguous.
    I think some of the style-queens here need to get over themselves. I am a city slicker, but there is nothing wrong with having a welcome home party in a barn. If it were full of loving people without attitude, a barn would sure beat out most of the fabulous places in my city, NYC (which admittedly is one worst when it comes to having gay men with a self-important attitude).

  9. Phil says

    Sweet commercial, but for a hetero interpretation, there are some very odd unanswered questions. Why would a brother get the first phone call and organize the party rather than the parents? A best friend *might* get the first phone call, but “family” (i.e., the parents) would still organize the party. In the closing shot, the parents and sister(?) all back off, and the best friend(?) has his arm around the soldier. It’s true that there is no kiss, but a hetero interpretation would be a stretch for the above reasons, don’t you think?

  10. Paul says

    the only way to read this ad as gay is that he is returning home after being booted out of the armed forces because he is gay. DADT is still in effect. You probably would want to drink a rancid old heavy beer in a barn if you just lost your job in the most humiliating way possible.

  11. Chris says

    “proudly serving” – one could construe “pride” as a hint, but it’s really difficult to say. The girl the soldier embraces, a girlfriend, a friend or his sister? If it’s meant gay it’s really cute.

  12. alguien says

    the only thing i can say is that if someone i loved was coming home from overseas like that, i’d probably want to give them something better than budweiser as a welcoming beverage.

  13. Gregory says

    The whole point is that it ‘could’ be a gay couple. It could be best friends, it could be brothers… it could be a gay couple. Nobody is left out. Awesome ad.

  14. BuckeyeWxGuy says

    Interpret as you will, but I vote “not gay”. Why…for the simple reason that he starts the phone call with “Hey man…” That’s what I’d say to a brother or straight male friend…but I can’t ever remember saying “Hey man” to anyone gay I know. And for the first phone call, the soldier was probably overseas. With the time difference, I know I wouldn’t want to call my parents in the middle of the night and scare them to death, even with this good news. Can we stop trying to make EVERYTHING have a gay context. Sometimes things are just heartwarming. I vote neither gay nor straight, I vote human!

  15. nodnarb says

    The only people who think this is a gay commercial are people who watch Glee, listen to Lady Gaga, and say things like “Gurl, that’s fierce.”

  16. Dan says

    I think calling this an “ambiguously gay ad” is reading so much into the ad that it’s more a case of “wishful thinking” on the part of the viewer. There is NOTHING in this ad that is ambiguously gay. NOTHING. Besides who in their right mind would believe that Budweiser would make any ad that is in any way “ambiguously gay”. Beer-drinkers are the anti-Gay! Everyone knows that!

  17. Dan says

    Some people are making something about “who gets the first phone call”… well maybe this soldier’s BROTHER answered the phone! Anyone ever thing of that? Wow, we don’t have too much in the way of brains writing comments here, do we?

  18. Xtian says

    re: the whole gays-would-not-have-party-in barn-thing…ugh!

    if you grew up with a barn you’d have a party in it regardless of wheter your gay or whatever else you happened to be.Do NOT let the fact that he is NOT having a party at a bar, drinking a cosmotinicoloda and red-bull while wearing last seasons D&G bought half price at Century 21 while lip-synching Gaga’s BORN THIS WAY, snorting bumps and asking his “girl”freind if they saw that last A-list New York – don’t let any of that throw you- HE COULD STILL BE GAY!

  19. Phil says

    @ Dan,

    Watch the video again. The young man is woken up with the phone call. The next shot shows the young man running toward a house when there is just a little light in the sky. The third shot shows the parents finally talking on the phone with full daylight coming through the window. Obviously separate phone conversations. *Think* before you call people brainless.

    And your quote: “Beer-drinkers are the anti-Gay! Everyone knows that!”. I’m not sure how much brains it takes to come to that sweeping conclusion.

  20. says

    I didn’t get a gay vibe at first. After reading the comments, I’m been persuaded that MAYBE yes, there is some intended gay subtext.

    All that being said, most domestics, specifically Bud, are piss water.

    And the guy throwing the party is super cute!

  21. Patrick M says

    Oh please, it’s a very straight ad.

    And am I the only one who thought how pissed I would be not to be picked up from town after finally getting home (because everyone is hiding for a “surprise” party) and have to make my own way home ?

  22. kc3954 says

    try to watch this video directly on YouTube by clicking the lower right YouTube logo.
    “This video or group may contain content that is inappropriate for some users, as determined by the video uploader.” WTF

  23. Phil says

    It’s not just that the “best friend” is the focus of almost the entire commercial. What’s with the tonnage of glitzy strings of lights that he’s putting up everywhere? Some simple work lights would have provided the same amount of light. When marketing professionals are targeting various audiences, they know exactly what they’re doing and they get paid a lot to do it.

  24. Rick says

    Just curious, what did you all think of the Corona “Find your beach” commercial when it came out? It seems to me that one of the couples was originally two guys, but later versions changed that scene to 4 guys to make it look more like it was a group of friends than a gay couple?

    Anybody know the story on all that?

  25. just_a_guy says

    @AB: hahaha. @ BuckeyeWxGuy, um, I say “hey man” to TONS of gay buddies, even the flamers. But not usually to a bf, tho can’t say I haven’t done that in a not-fully-out relationship. @Brian: still prolly the most sensible take. Maybe open tho, considering they’d be small-town gays who maybe aren’t super-open about bein a couple. (C’mon, under DADT, u KNOW the military would try to use their phone conversations against them.) It’s a fine line.

    But yeah, it’s prolly true that some haters would hear about this possible take on a presumed straight situation and WANNA use “no homo” more, which is f**king offensive.

    And then there’s bromance, or tight buddies or other variations: Same analysis. It works.

    Whatev. People shouldn’t care. And for sure not change their interactions to prevent possible appearances.

    Fun post and comments, men :).

  26. Claude says

    I agree that there isn’t anything specificially gay in the ad. But can you think of any “solider coming home” ads that show a male soldier calling his male friend first? And not having it explicitly be the soldier’s brother? (a simple “Welcome home, bro” would have quelled the controversy)

    And the fact that there *is* a hot female waiting for him, but she ins’t the focal point, is interesting.

    My point is that it’s a different kind of ad for the context and I think that’s what raises all of the questions.

  27. Rick says

    And another question: Why do gay men not use “man” when talking to other guys? I agree it is a marker; whenever I hear a guy use it, it almost certainly marks him as straight.

    But why? Does the way it is used connote keeping an emotional distance between two men and establishing the acceptable boundaries? Or is there some other explanation?

    I would really appreciate some comments.

  28. just_a_guy says

    @ Phil: In defense of the straight interp (also legit, more probable even), doesn’t your read on it put straight guys stupidly in a box and tell them they shouldn’t be affectionate or close w/ guys like that if they happen to not be gay? Seems unfair.

  29. Reg says

    The comments here are amazingly obtuse. Of course there is a gay subtext here. As one commenter pointed out, the male “friend” is first in everything – first to get the call, which he takes in the middle of the night in bed, first to let others know, first to organize the party, and first to welcome the soldier – walking well ahead of the crowd – with an embrace. The ad ends with a shot focused on the two of them, with one’s arm around the other. This is not the way hetero friendship is portrayed in beer commercials.

    The only reason it is ambiguous as opposed to explicitly gay is that the soldier does say “hey, man” and because there is an embrace rather than a kiss. BTW, non-effeminate gay partners do refer to one another as “man” in the manner shown in this ad.

    These ads are put together painstakingly. If you think these shots are ordered and focused in this manner by accident, you are a fool. And if you think that the ad agency and the army of execs that approved this ad are unaware of DADT being a major news story, you are an even bigger fool.

  30. just_a_guy says

    @reg: I like ur post. except isn’t it loaded to call gay couples who don’t call each other “man” thereby effem? (I mean, I don’t care…except in my experience MOST established male couples use more intimate/romantic terms with each other than “man” and I think it’s a bit much to presume that gay=effem, even tho there’s overlap.) otherwise, aight. sure.

    u do talk like u have cred on the ad and military process involved, ha.

  31. Rick says

    @Reg a) How do you know that the first guy is not a veteran, himself, and that he and the guy coming home did not serve together and that is why he got the first call? (This would explain the “Hey, man” and the embrace by the attractive female second and the parents third, quite well……I mean, if this is not the reason for the sequence of hugs, then why would the attractive female be hugging him BEFORE the parents?…..would you hug your sister or some other random female before you hugged your Mom and Dad if you had just come home from the service)……and b) the “hug” you referred to at the end is distinctly a “bro'” arm around the neck embrace rather than an around the back embrace that you might expect from two males in love with each other….or at least it could easily be seen that way…..

    It makes perfect sense to think that his fellow soldier buddy got the first call because of the context (coming home from the war) and got the first greeting/hug because of that and because he organized the party…..then the girlfriend got hugged….and then Mom and Dad got hugged…..

  32. Brix says

    I love the ad. It speaks to me as I’m the partner of a service member and I’m always getting the house ready for Yellow Ribbon welcome home parties.

    I find the reunion of the gay couple subtle, not subtext. I don’t find the ad company’s decision to tell this story subtlety demeaning. I actually appreciate it more. I find it honest. When my partner comes home and I meet him at the gate, that’s exactly how we greet each other. Out of necessity, yes, but I don’t fault Anheuser Busch for an honest depiction. I would think most of Towleroad’s audience would understand subtlety. I didn’t think we needed a shirtless Reichen humping another guy to to techno music to understand. To me the ad makes it very clear: 1) the soldier calls his boyfriend BEFORE he calls his parents; 2) Soldier hugs his boyfriend BEFORE he hugs his parents / sister.

    The tone of the conversation between the soldier and his boyfriend is not that of best friends or frat brothers. It is romantic love. Further illustrating this is the director made certain to capture the facial expressions between the soldier and the partner when they first make eye contact. Notice there is no such shot for the parents or the sister.

    The ad is respectfully subtle. PDA in uniform is prohibited (I admit selectively enforced), and secondly I think this is as close as Anheuser Busch can respectfully go with DADT still the law. If AB had pushed this any further they would be depicting behavior that is contrary to UCMJ and law. Not something a Fortune 500 with stockholders can really do (unless in parody).

  33. Phil says

    @ Just a guy,

    I do see male affection (hugs, etc.) in TV commercials and elsewhere, and I agree with you that it’s stupid and oppressive to automatically put a gay interpretation on it.

    Most viewers would see this commercial as straight-only if there were a female romantic interest, which marketing people *always* include in an ad like this. But there isn’t one, and instead, the commercial revolves around the young man. Marketing people don’t do these things by accident, which is why most viewers would think that this ad is ambiguous.

  34. Steve says

    Of course this ad has gay subtext. If you have any idea how ads like this are created, you’d see right through this. It is meant to read gay for the gays and yet read straight for those who might not be as enlightened. It is actually quite brilliant in conception. If the gay subtext wasn’t intended, there wouldn’t be as many open ended nuances — way too many for chance. The copy writer/director made obvious choices as to leave it ambiguous. While Bud may not have made a blatantly gay ad, they are very happy with the discussion it is spawning and are happy that you “get” their tongue in cheek message.

  35. Phil says

    @ Rick,

    I have to disagree about the female. If it were a girlfriend, he would kiss her if he hadn’t seen her in a long time. That is standard in a marketing storyline like this. There would be no reason not to, even in front of lots of people. But there would be a reason to be more circumspect with a boyfriend when they’re in front of lots of people.

  36. Rick says

    @Phil I guess that is a fair point about the kiss, but it would also depend on how far along in their relationship they were…..if she is his fiance, you might expect at least a short kiss, but if they are not that far along, I think even a short kiss might be considered inappropriate with 200 people watching them. And if she is not his girlfriend, who is she? His sister? Really? How many guys like to hug their sisters at all, much less in a full embrace like that and to do so BEFORE hugging Mom? Seems like a stretch to me.

    I suspect this ad is a Rorschach test–I can see why gay men would look at it and see two guys in love, but I seriously doubt anybody who is not a gay man is going to look at it and see the same. It will be interesting to see what kind of reaction it gets in that regard–that is why I brought up the Corona commercial, because it got some angry reactions from some people because it really did seem to be placing a gay male couple in amongst the straight couples….and it was pretty obvious even to many straight viewers that that was what was intended (which is why I think they edited that scene back to a foursome, as I pointed out)…..

  37. Phil says

    @ Rick,

    I’m glad you mentioned the change in the Corona ad because it might indicate that straight people *do* understand gay subtext when it’s there. I don’t think the difference in interpreting this Budweiser commercial is gay vs. straight. I think that many culturally conservative or older viewers would see this commercial as straight-only. Other viewers would see it as very ambiguous.

  38. Den says

    No No No. This is an entirely heterosexual ad. Both those guys are 100% prime straight American beef. They are purely friends, buddies, mates, who wouldn’t even think for a second about gettin it on wit’ each other…no siree..

    However, after 5 or 6 cans of those Buds..

  39. Phil says

    @ Rick again,

    I think most straight men would be less likely to hug their sister after not seeing them in a long time (but it’s certainly possible in that situation). However, gay men might be more likely to hug their sister in the same situation. More importantly, do you think that’s the way marketing professionals would see it?

  40. zach says

    @reg and @steve are right on. the gay subtext is there. i’ve done a couple of commercials, and the process typically involves several weeks (and probably months for a huge brand like this) of scriptwriting, storyboarding, shooting and editing. every second is intentional. nothing just “happens.” as others have said, the beauty (from a marketing perspective) of the ad is its calculated ambiguity. if the directors really wanted it to be clear that the other dude was his brother or friend, they would have made many different choices. also, as to the “hey man…” thing, i actually do address my boyfriend that way sometimes. it’s probably the exception and not the rule, but it can happen.

  41. C says

    I love how some people here (on either side of the argument) think they DEFINITELY know the answer.

    None of you know.

    So shut up, watch the ad, and take away from it whatever you want to.

  42. Michael says

    I got a gay vibe. 98% percent of the people at the party where young attractive men. That is not a mistake. NOTHING in advertising is a mistake.
    I agree that this was extremely well done.

  43. Phil says

    @ C,

    Your right, no one does know. That’s the beauty of skillfully executed ambiguity by (well-paid) marketing professionals who are intentionally going after more than one marketing segment.

  44. Pira says

    I call everybody “man” or “dude” all the time, and I am definitely not straight.

    Secondly, it’s a Budweiser commercial, just that they would even include a possibly gay subtext in a commercial is progress.

  45. RyRy says

    …he said Hey Man.

    ….who would ever talk to their lover that way? Even if DADT is still there, I’d say Hey in a loving way. It’s all how you say it — the inflection wasn’t there. No gay

  46. Carl says

    So did all of you missed the “Proudly serving those who serve” tag line at the end? I can’t recall any other group that would associate so heavily with the word PROUD.

    It’s all there, but it just isn’t.

  47. Phil says

    @ Ryry,

    You’d have to be a fly on the wall in the marketing department, but I’ll bet you one dollar that within two years, you’ll see commercials like this where “Hey, man.” is changed to “Hey.”

  48. USMC_VET says

    For those of you who feel this AD doesn’t even HINT at gay, did you even bother to notice WHO got the FIRST HUG from the soldier? For Christ’s sake, WAKE UP!

  49. brian says

    The problem with insecure gay men (as are most of you) is that you want to seek sexual validation in every hint of male-male fraternity, whether it be brotherhood, camaraderie, horeseplay etc etc. It’s sad, it really is.

  50. Dan says

    I don’t get anything ambiguously gay about this. There was nothing to suggest that he hadn’t just called up a friend or family member to let them know he was on his way. Some people want to read gay into every possible setting, but this one would be a stretch.

  51. jaragon says

    Very nice commercial-and yeah I can see the very subtle gay angle- I think the key is the opening shot- in which the boyfriend is lying in bed- also when they finally come together in the full screen shot that does have a very romantic glow…but considering it’s a beer add aimed at young straight guys-let’s just say it’s beautifully bromantic.

  52. Phil says

    @ Brian,

    This is not real life that you’re watching. This is a very consciously orchestrated commercial designed for conscious reasons. If you can’t see the difference between deliberate messaging in a TV commercial and real life, you’re the one whose insecurity is showing. So much hostility in your post. Why?

  53. emjayay says

    C’mon guys. This commercial is totally about a gay soldier. Who else but a boyfriend would decorate a barn (establishing these people as rural salt of the earth American types) with a bunch of lights for a party? Everything that happens is done by the maybe-boyfriend guy. He got the first call before the parents, and the first hug, and it is not upstaged by any kissing by anyone else. Ad agencies are big city outfits full of gay and gay friendly employees, who know exactly what they are doing with something like this – a clearly gay commercial that the Bud base probably wouldn’t notice, but makes (yeech) Budweiser cooler for gay men.

  54. emjayay says

    And furthermore, they were NOT thinking that he was booted out for being out gay. The general public is aware that DADT is about over. He’s just coming home. Maybe not forever. He’s not upset about it.

    It’s easy to imagine the meetings that led up to this commercial. Maybe Bud or more likely the agency decided to make Budweiser cooler, not just for the broad middle class they already have, which commercials about a bunch of frat guys and hot chicks around a pool or something reinforce. Being gay positive/accepting is cool. But they didn’t want to become the gay beer and alienate their huge base, so they went for subtlety. Notice how it’s all in intimate feeling, darkish, earth toned, beautifully lit shots. Plus the very cool two frame thing. The soldier (an American middle class conservative icon) looks like a very regular guy, not an actor/model type, and is wearing camo. The maybe-boyfriend is sporting stubble. Every element is carefully figured out by the big city agency people.

    I think stuff like this is perhaps generally underrated in the progress of gay issues in society. The great unwashed are not checking out TowleRoad etc, but they do watch a lot of commercials and Modern Family and Glee, and all this stuff has a cultural effect.

    The right wingers are in a way right, although we haven’t heard a lot about this stuff lately from them. Too busy claiming Obama is a Socialist/Fascist Kenyan or something I guess. Hollywood/ad agencies etc. do have a progressive agenda because they are staffed with educated creative people, but of course they (particularly by definition advertising) are purely commercial capitalistic enterprises and their only mission is to sell product. But within that they can have a profound cultural influence.

  55. emjayay says

    One more: Before I commented I hadn’t discovered the bazillion more comments, some of which said similar things to what I did. The bromance comments are right on: they wanted this to read as bromance to homophobes, even though it’s clearly gay. I do wish they had shown the woman who hugs the soldier at the party in the room with the parents first to establish that she was a sister, although since she was second and there was no passionate kiss it’s pretty obvious she is a sister or friend. Just part of the very carefully figured out bromance/romance thing, although I would have gone the other way.

    Of course the ad people know that a complex commercial like this isn’t carefully analysed by the average viewer. They just get some overall impressions and see it through the lens of their experience. To me it clearly gets more gay with each reviewing.

  56. jaragon says

    The more you watch it the gayer it seems- from the casting of the two leads, the romantic cinematography, the cross cutting between the lovers which climaxes with the end of the split screen effect and that tender embrace-if this was a straight add it would have ended with him either dancing or kissing a girl.

  57. Reg says

    Just wanted to pop back in here to make one last point: To those who say that these events could take place in real life b/t 2 straight men, you are right. But that is beside the point. The point is not this could hypothetically occur b/t straight guys in real life, but that these events do not occur b/t straight men in beer ads.

    In beer ads, straight male friendship invariably revolves around a shared activity (sports, picking up women) in a non-intimate setting, and is always marked by an affectionate distance. Whenever those norms are breached, it creates tension in the group that has to be alleviated through humor (recall the “I love you, man!” ads).

    This ad is radically different from the standard straight male-oriented beer ad, and it did not turn out this way by accident. If Budweiser had intended to air a straight-oriented “soldier-returns-home” ad, it would have centered around a) the soldier’s girlfriend, b) the soldier’s several girlfriends, or c) the soldier’s buddies, who would be cast as physically unappealing and who would greet him as a group, with high-fives in a public or sports-themed venue.

  58. Phil says

    @ Brian & Dan,

    Just Google “budweiser gay soldier”, and you’ll get 503,000 hits. It’s everywhere on the Internet. Obviously those are not all gay sites, which you can verify by the webpage names. However, I don’t think the two of you have much criticism for straight people who are mentioning this. I’ll bet you save your more insulting remarks (such as the ones below) for gay men who are noticing the ambiguous content in the ad. I think we can connect the dots. You might want to tweak your posts…just a bit.

    Dan: “I think calling this an “ambiguously gay ad” is reading so much into the ad that it’s more a case of “wishful thinking” on the part of the viewer. There is NOTHING in this ad that is ambiguously gay. NOTHING. Besides who in their right mind would believe that Budweiser would make any ad that is in any way “ambiguously gay”. Beer-drinkers are the anti-Gay! Everyone knows that!”

    Brian: “The problem with insecure gay men (as are most of you) is that you want to seek sexual validation in every hint of male-male fraternity, whether it be brotherhood, camaraderie, horeseplay etc etc. It’s sad, it really is.”

  59. subvert the dominant paradigm! says

    Try this thought exercise: replace the man with a woman. She gets the call, she plans a huge party, she gets the first hug, and she throws her arms around him as they walk into a crowd of family and friends. No one, straight or gay, would read her as a close friend or sister. It doesn’t have to be stated that she’s his girlfriend, because all of the cues underscore that fact.
    In most commercials with gay romance, the sexuality of the two has to be explicit, perhaps through a kiss or stereotypes or something else. Because of heteronormativity, many people (including gay people) will assume that someone is straight unless their sexuality is explicit. If there is any ambiguity, the viewer will assume the “default” sexuality of straight, instead of considering the context of the ad (right after DADT repeal) or the closeness between the two men, or how obviously different Budweiser’s portrayal of straight men is.

  60. says

    If it takes one to know one… I guess I’m straight! If there is a gay message here… it’s so subliminal, it’s in the closet… or in this case the barn. I was ready to have my first Bud if they were aiming at the gay market. I am disappointed that this was an item on Towleroad… for giving Bud a free ad
    by deception.

  61. NH says

    I know a lot of gay guys who don’t “flame” and whose public persona and for that matter private persona looks about the same as a twenty-something straight gay. This goes double for gays in the military that I’ve met. While i didn’t see it as strongly on first viewing, I can see how it’s more ambiguous than not. But also coming from a rural background and having best friends/childhood friends, never mind siblings, there’s still a lack of the “no homo” fear of male intimacy and strong friendship that the “gay kulturputsch” has marginalized/made socially unacceptable to young males in places where gay behaviors are otherwise not discriminated against. If there’s no need to signal constantly that you’re straight, there’s no hang ups on reacting this way to someone getting back from a deployment.

    Just my opinion… either way, gay or straight, it’s a great commercial. Also, Budweiser isn’t that terrible of a beer, full-body, that is. Bud Light is still awful.

    As for the “hey, man” at the beginning, there’re a hundred different reasons for the word choice; it could be artificially enhancing the ambiguity, it also didn’t strike me as unusual for gay guys to talk, i guess because that’s how I talk? and how most of the gay guys I run with talk. There’s no need for the gay villagers and queens to run roughshod over that, anymore than there’s a need for the folks like me to hate on the effeminate.

  62. johnny says

    The commercial notwithstanding, it’s pretty amazing that there are far, far more comments on this single post about a beer ad on Towleroad than I’ve seen on much more important political and lifestyle issues that face our community. Interesting, no?

    For city-dwellers:

    My gay and straight buds and I call each other “man” all the time, and I call my partner “man” when he’s at work. It’s affectionate and it’s who we are, how we were raised and part of our identity.

    Also, we own two barns and have had a few parties in them that included Bud beer. But, sorry, no fancy lights… that’s just too Hollywood for us. Usually a bonfire outside, in front of the door and maybe a couple of bare bulbs hanging down inside.

    Get out into rural spaces once in a while and you’ll see there’s a whole different type of gay man who isn’t concerned with looks, money or fashion. And there are many thousands of us living out our lives quite happily without any typically city trappings.

  63. says

    Really? Gay? You know who I called first when I was coming home from both tours? Not my parents and not my wife/girlfriend. I called my best friend. You know who I talked to most of the time when I was in country? People who I wasn’t the closest to. You don’t want to bother them with your troubles and issues… Plus they’ll give you some of their issues and you don’t want to hear about their problems because you can’t do anything about it. Stop reading too much into it

  64. Jake says

    I just tried this link on youtube and it is marked as “inappropriate for some users.” I’m not logging in as this will just encourage the freepers.

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