1. Pete n SFO says

    I don’t get it… ?

    They deserve a beer b/c they were willing to sit next to a couple of muscle bears??


    I can’t believe this passes as progressive marketing w/ you people.

  2. Paul R says

    I really don’t get this ad either. What exactly is the message/point? That being willing to sit next to bikers/bears/whatever in a movie theater means you deserve a beer?

  3. OberonOZ says

    @Paul R I think its more that theyre celebrating people who are willing to be open and accepting. Not to judge by appearances. Those who were too judgemental to stay, missed out.

  4. says

    I get the whole “these are intentionally scary-looking men, let’s see who’s willing to sit among them” thing but I think it’s better geared to an episode of 60 minutes where they put hidden cameras on people and watch them squirm.

    The beer at the end to me is baffling. I don’t get it. And… did they get to watch the movie anyway?

  5. C says

    Ha…Does that look like Tim Roth in the front row to anyone else?

    Anyway, I thought it was pretty funny, or at the very least memorable…which is usually a good thing for commercials. I’ll prolly remember this and try one if I ever see it on a menu.

    Some hot men too! If only those guys went for the clean-cut, sensitive type!

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