TVLine reports on the long-running game show's venture into male objectification:
The longest-running game show in history, CBS’ The Price Is Right, is launching its first-ever casting call to find a male model, with portions of the process airing as a web series. At the end of the search, one lucky looker will join Amber Lancaster, Gwendolyn Osborne, Manuela Arbelaez and Rachel Reynolds in helping players navigate the likes of Plinko and best appreciate eye-widening prize showcases.
The search begins Aug. 30 with an open call in Los Angeles, where hunky hopefuls will be interviewed by TPIR producers and the four female models. There, candidates will demonstrate verbal skills as well as the ability to pose and “properly showcase a product.”