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  1. Kyle says

    Old Spice has been marketing to teenaged boys and young men for a while, apparently to shake off their old man reputation. What I’ve always liked about Old Spice’ advertising is that unlike other products marketed to young males, Old Spice doesn’t really make their commercials overtly heterosexual (“this hygiene product is for you to get girls”). Their commercials are usually asexual and occasionally homoerotic.

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