Abercrombie & Fitch | Music Video | Ylvis

Abercrombie & Fitch Covers Ylvis' 'The Fox': VIDEO


The Norwegian duo Ylvis released a single titled "The Fox" which is perhaps the most bizarre song in recent memory to achieve viral notoriety this side of "The YES Dance" (incidentally, something the fox might say sounds just like "The Fork in the Garbage Disposal.")

The 'trendsetters' over at Abercrombie & Fitch decided to snag some of this viral goodness for themselves and covered – read: lip-synced – the song for an ad video, deciding that what Ylvis needed was fewer fur suits and more waxed abs.

You can watch both videos side-by-side and decide for yourself which one is superior

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  1. Leave it to the Americans to turn an offbeat, original Scandinavian work into a soft-core tease/shill for making money.

    Posted by: Dback | Sep 24, 2013 9:52:46 PM

  2. I'm baffled by the A&F campaign they've been running all these years. Soft core porn young super hot dude closeup black and white photos including all over their shopping bags. Clearly a descendant of the Herb Ritts Calvin Klein advertising in the late 90's, which was the first to really go there.

    It's so gay no self respecting gay guy would be seen in a shirt with A&F on it in big letters but normal American straight dudes buy them. It's just too blatantly commercial/gay. But obviously it has been a success for them and must sell a lot of clothes to a lot of guys. I just don't understand why it works, but I bet A&F and their agency have given it some thought.

    Sometimes I see middle class Chinese ladies with one of those soft porn bags on the subway and just wonder. Clearly it is all a result of the much more equal attitudes about the sexes which are a result of the women's movement etc. even if this isn't exactly what they had in mind. Not just the (straight) male gaze now but also the female and gay male gaze. Someone in Queer Theory should do a thesis.

    Posted by: emjayay | Sep 24, 2013 10:25:08 PM

  3. If you want to know what a fox says really, Google "fox calls" and the first link is to a youtube video which is informative (read the long description) and comprehensive. And some of the commenters have heard the Ylvis song!

    Except for one time I heard a fox say something really different. I heard this repetitive call of some sort in the woods, repeating maybe every ten seconds. Kind of like some cats will just walk around the house mouthing off. It sounded between some kind of bird and a cat and a dog and Cathy in the comics (ack, ack, ack) or who knows what. It got closer and eventually a fox making the sound walked slowly by.

    Posted by: emjayay | Sep 24, 2013 10:38:23 PM

  4. OK, I'm now officially OLD!

    Posted by: Bill | Sep 24, 2013 11:23:05 PM

  5. OK, I'm now officially OLD!

    Posted by: Bill | Sep 24, 2013 11:23:05 PM

  6. This is all about YIFF - google YIFF,,, but lol foxes say YIFF

    Posted by: Homo Genius | Sep 24, 2013 11:45:58 PM

  7. This was dumb. The models have no natural dance ability and little charisma. This is an empty parody.

    Posted by: will | Sep 24, 2013 11:46:01 PM

  8. A&F sells boring casual clothing to young men and women. why are women the only ones portrayed as animals?

    Posted by: Robert | Sep 25, 2013 6:42:33 AM

  9. @dback,

    The Americans? A&B is a multinational corporation. Probably does better at it's non-U.S. stores. Anyway, they've been struggling for some time.

    And the song owners could have prevented A&B from using it in a cheesy commercial.

    Posted by: ratbastard | Sep 25, 2013 8:21:00 AM

  10. The original was delightful. The A&F version was an eyesore.

    Plus, their head "dude", Mike Jeffries, is a full-blown freak: https://en.wikipedia.org/wiki/Mike_Jeffries_(CEO)

    Posted by: FreeRangeRadical | Sep 25, 2013 8:31:54 AM

  11. But damn I love those A&F shirts.

    Posted by: Tboy | Sep 25, 2013 8:48:29 AM

  12. Yawn - these boys have no rhythm. Find me an Andrew Christian parody version...

    Posted by: Blake | Sep 25, 2013 8:53:37 AM

  13. Foxes sound like demented howler monkey velociraptors in the woods at night. It's absolutely bone-chilling.

    Posted by: AJ | Sep 25, 2013 8:56:45 AM

  14. @rat, it's funny, A&F is american because they funnel all their clothes through america. Americans wear them (not true anymore) and then Japan who can't (the have them now) have them GOES CRAZY FOR THEM. Then a huge rollout in Japan.

    Posted by: Fenrox | Sep 25, 2013 1:14:26 PM

  15. @EMJAYAY i enjoyed your notes. You are insightful and droll. I have a cat that mouths off as described. Her name? Emjay. You see why I had to comment.

    Posted by: Kev | Sep 25, 2013 2:18:16 PM

  16. Tough crowd! I will take a minute or two to watch some hot guys with amazing bodies.

    Posted by: gr8guya | Sep 25, 2013 3:30:51 PM

  17. I remember 10-15 years ago, and probably it stills exists to a lesser degree today, when all the little gay boys had to buy and wear A&F clothes as if doing so magically transformed them into someone cool and desirable. They would even incorporate "A&F" into their instant messenger and gay web profile site names like "AFjock23" or "AFmuscleboi". It would just make me roll my eyes at how so conformist and easily influenced a lot of gay males could be. I guess all it takes is erotic imagery of Midwestern looking, ripped white guys. Meanwhile, their stores had discriminatory practices against anyone of color, the head of the company acknowledges they don't want overweight and unattractive people wearing his brand, and even recently their models have been caught making racially offensive comments against the very customers that they were sent overseas to represent their company for.

    Posted by: SpaceCadet | Sep 25, 2013 4:15:12 PM

  18. REDICULOUS! This is supposed to sell clothes?

    Posted by: Jerry6 | Sep 26, 2013 10:46:44 AM

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