Giorgio Armani announced that a special ceremony will be held tomorrow night in San Francisco as David Beckham unveils a second set of images from their highly successful underwear collaboration:
“Giorgio Armani is pleased to announce that his friend and testimonial David Beckham will unveil a giant mural featuring an image from the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008, 5pm PST at Macy's in San Francisco. The mural overlooks an outdoor amphitheatre adjacent to Macy's with seating for 6,000 spectators, where David Beckham will also personally meet two hundred Emporio Armani Underwear customers. The new advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.”
