Ben Cohen is a Cuddle Master: PHOTOS

Andy Towle May 16, 2013

Anti-bullying champion, rugby star, and LGBT ally Ben Cohen has been hired as a model in a new "Cuddle Mastery" campaign from Comfort Zone UK, an ecologically-friendly laundry fabric conditioner, and shared a few photos from the campaign via Facebook.

We'd say he's mastered it.

A couple more shots, AFTER THE JUMP…

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