To mark the 32nd anniversary of the beginning of the AIDS epidemic, when the U.S. Centers for Disease Control and Prevention in its Morbidity and Mortality Weekly Report newsletter reported unusual clusters of Pneumocystis pneumonia (PCP) in five gay men in Los Angeles, the (RED) campaign is attempting to make the most Vine videos ever recorded in 1 day for a cause, all featuring the hashtag, #REDworldrecord.