The company’s #CuandoHayAmorHayFamilia (When there is love there is family) campaign shows varying depictions of what makes a family: an older couple with their dogs, a mother and father with two children, a father-and-son single parent family and a same-sex couple.
The petition asks the offended to use the hashtag #NoEsLoMismo (not the same) to vent their anger.
No es lo mismo que la niña coja sereno, que el sereno coja a la niña. #NoEsLoMismo
— NO!! No es lo mismo! (@_No_es_lo_mismo) June 22, 2015
However, Twitter users have taken on the official campaign tag #CuandoHayAmorHayFamilia to express support for the advert.
— Wendy Araya (@wmaraya) June 12, 2015
Where there is love, there is family. #CuandoHayAmorHayFamilia
— Thurm (@MrWizardWannaBe) June 19, 2015