London firefighters are worried about men in London using cock rings. Apparently, calls to firefighters from men trapped in cock rings has seen a spike.
To help prevent painful and extreme measures being taken, such as surgery to extricate one poor man whose penis was trapped in a cock ring for three days, the firefighters have put out a special PSA that hopes to get eyeballs by piggybacking on the current obsession with all things Star Wars. The PSA is written in the franchise's iconic opening scroll text.
Find out what the London firefighters have to say about the ‘Penis Wars', below.