• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Towleroad Gay News

Gay Blog Towleroad: More than gay news | gay men

  • Travel
  • Sports
  • Law/Justice
  • Celebrities
  • Republicans
  • Madonna
  • Books
  • Men
  • Trans Rights
  • Royals
  • Monkeypox
  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

Kate Middleton’s Brother Sells Marshmallows That Help You Come Out as Gay – WATCH

Sean Mandell January 18, 2016 Leave a Comment

james middleton

James Middleton, the 27-year-old younger brother of HRH Catherine, the Duchess of Cambridge, has a business venture that hopes to make coming out as gay a little easier and a little sweeter.

Middleton's company Boomf allows customers to put personalized images on marshmallows. One of the uses of customized marshmallows? According to Boomf, to tell your friends and loved ones that you're gay.

jamesVia The Daily Mail: 

In a promotional video for his business Boomf, James Middleton says his sweets are the perfect way to break the news to friends and family with the slogan: ‘These pre-designed messages make that nerve-racking announcement a whole lot sweeter.'

The company offers £15 boxes of rainbow-coloured marshmallows which read ‘I'm gay!' and ‘I'm coming out!' The video – titled ‘Say “Hey I'm gay” with Boomf!' – features a man struggling to find a way to tell friends that he's gay and turning to the tasty treats.

Notably, The Daily Mail refers to Middleton as Catherine's “bachelor brother” and says he “raised eyebrows” with his latest ad campaign for his company. Just whose eyebrows exactly were raised though?

Boomf took to its blog to talk about their marketing towards a gay audience, writing, “Boomf is all about the big messages in life. We felt we were missing a way to say ‘straight is great, but gay is the way', so Boomf! There it is! These pre-designed messages make that nerve-wracking announcement a whole lot sweeter.” The company also links to its other “homo-fabulous” designs.

Watch the ad, below.

Topics: Business, Coming Out More Posts About: Advertising, Gay Advertising, James Middleton, Kate Middleton, Video

Related Posts
  • Prince William & Kate Middleton Are Coming To America, Queen Elizabeth II ‘Orchestrated’ The Family’s Top-Secret Getaway
  • Did Ace Hardware Just Acknowledge Gay Marriage in Their New Holiday Ad? – WATCH
  • One Million Moms Comes For Zales Because of Gay-Inclusive Commercial – WATCH
  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Published by BANG Showbiz English Mel B will “always be open” when it comes to her sexuality. The Spice Girls singer, 48, who reunited with her bandmates including the group's ex-singer Victoria Beckham for the fashion …Read More »
  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Published by BANG Showbiz English Megan Thee Stallion is being sued for allegedly creating a hostile work environment and forcing her cameraman to watch her having lesbian sex. The 29-year-old ‘Savage' rapper faces the salacious claims …Read More »
  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Published by BANG Showbiz English Jonathan Bennett's life was “changed forever” by his role in ‘Mean Girls'. The 42-year-old actor starred as heartthrob Aaron Samuels in the 2004 cult classic – which followed Lindsay Lohan, Rachel …Read More »
  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Published by BANG Showbiz English Sir Elton John sent Lance Bass a gift basket after he came out as gay. The 44-year-old NSYNC star revealed the legendary singer showed his support when Lance decided to reveal …Read More »
Previous Post: « ISIS Executes Another Man for Being Gay by Throwing Him Off a Building 
Next Post: Liam Hemsworth and Dane Cook Get Sweaty on ‘Workaholics’ – WATCH »

Primary Sidebar

Most Recent

  • Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

    Sophia Bush’s girlfriend ‘proud’ the actress has opened up about coming out as queer

  • Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

    Mel B declares she’ll ‘always be open’ when it comes to her sexuality!

  • Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

    Megan Thee Stallion being sued for ‘forcing cameraman watch her having lesbian sex!’

  • Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

    Mean Girls star Jonathan Bennett recalls the moment his life ‘changed forever’

  • Sir Elton John sent Lance Bass gift basket to celebrate coming out

    Sir Elton John sent Lance Bass gift basket to celebrate coming out

  • Relationship status influences heterosexual women’s sexual prejudice towards lesbians

    Relationship status influences heterosexual women’s sexual prejudice towards lesbians

  • JoJo Siwa had a challenge transitioning to new grown-up image

    JoJo Siwa had a challenge transitioning to new grown-up image

  • Liz Hurley defends lesbian sex scene in new movie that was directed by her son

    Liz Hurley defends lesbian sex scene in new movie that was directed by her son

Partner Links

  • Monday Round-Up: Russell Tovey; Alan Cumming; Maren Morris; Kate Fagan; Cynthia Erivo & more!
    Russell Tovey calls UK Supreme Court’s trans ruling ‘f***ing horrible’ Out.com […]
  • Today’s Insta Hunk: Mike C. Manning!
    View this post on Instagram A post shared by Mike Manning […]
  • A Second Sunday First
    Damian and I took advantage of the beautiful weather -- and […]
  • Stansbury Is 'Picture Perfect' Against Sporkfoot
    Last week was another episode of the hit comedy show, the […]
  • OMG, don’t miss Nila Rose’s ‘Vermisse’ video
    When it’s art – it’s art! Periodt. This is like a […]

Most Commented

Social

Twitter @tlrd | Facebook | Instagram @tlrd

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy
[towleroadmr] [towleroadtn]

Footer

Ptown Hacks 2018

Read

  • Travel
  • Film
  • Law – LGBT Rights
  • Columns
  • Specials

About

  • Advertise
  • Contact Us
  • About Towleroad
  • Towleroad on Social Media
  • Privacy Policy

Copyright © 2025 · Log in

×
×