The Burger King and Ronald McDonald share a big smooch in a new “Love Conquers All” ad campaign posted around Finland and in Burger King restaurants during the country’s annual Helsinki Pride celebration.
Adweek reports: “The long-awaited kiss campaign was developed by the Burger King Finland team in creative partnership with TBWA\Helsinki and Virta Helsinki. Per a statement from Burger King Finland, the painting is meant to serve as a celebration of love in all of its forms.”
Said Burger King Finland brand manager Kaisa Kasila in a statement: “Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins. And we know McDonald’s stands for the values we stand for, too.”