A strange new ad for Benefit Cosmetics starring the bulges of Vinny from Jersey Shore and former MTV VJ Simon Rex (among others) equates good mascara to a big basket.
According to Benefit and the "creative studio" that helped make the ad, the commercial is "intended to break the mold of the traditional beauty ad" by making mascara get "in-your-face gratuitous with your fave celebrity packages (wink, wink)."
Watch, AFTER THE JUMP...
