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Calvin Klein Brings Male Flesh to the Super Bowl: VIDEO

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Calvin Klein's Concept Underwear ad featuring Matthew Terry was its first foray into Super Bowl advertising and brought ripped male torsos and motor oil to the game. Calvin Klein also took advantage of Twitter's new service Vine by pumping out short clips of Terry flexing and crunching for the cameras.

Check out the ad and some of the Vine clips, AFTER THE JUMP...

2_terry  Terry

And their Vine posts:

 

 

 

 

 

 

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Comments

  1. I'm thinking that this made for some beautifully uncomfortable situations in living rooms across America. Just imagine the girlfriends and wives, turning from this commercial to take another look at their man - chugging beer, and wolfing down junkfood by the handfull. Love it.

    Posted by: Lars | Feb 4, 2013 9:21:07 AM


  2. Bird legs

    Posted by: Mykelb | Feb 4, 2013 9:26:16 AM


  3. I haven't religiously watched Super Bowls or Super Bowl ads the last couple years, but I don't ever recall a Super Bowl where the most blatantly sexual ad featured a man.

    And at least at the party I was at, we had four straight couples, me and my boyfriend, and one single gay friend of the group, so we had four straight guys, three gay guys, and four straight women. At first the straight guys were mildly uncomfortable, until the one said "Now that is one beautiful man." Best moment of the night.

    Posted by: Stefan | Feb 4, 2013 10:15:24 AM


  4. @Lars, oh yes.
    He is beautiful man.

    Posted by: Matt26 | Feb 4, 2013 10:22:19 AM


  5. @Matt26, no, he just has a beautiful body. That face is kinda creepy looking to me.. robot looking. But that body... mmmm... just put a bag over the head.

    Posted by: Lucas | Feb 4, 2013 11:30:20 AM


  6. Beware, anything with scantily-clad men on TV causes wives and girlfriends to get beaten up by their man who feels less attractive especially when these women compare their man to this male model and even attractive NFL players. Any Super Bowl ad that has blatantly sexual ads featuring men and even NFL players will cause violence against women because men cannot handle their woman looking at other men. Men take it much harder when their woman admires another man. Anything with scantily-clad men is more controversial than women in the same manner.

    Posted by: LR | Feb 4, 2013 12:29:56 PM


  7. @LR, say what?! LOL

    Posted by: Shawn | Feb 4, 2013 1:29:00 PM


  8. i dunno, i never cared much for having that messy mary's name wrapped around my waist.

    Posted by: M2 | Feb 4, 2013 1:39:52 PM


  9. Glad it was aired. It was done tastefully too and now a lot of men had a moment to feel what we women feel most times lol

    Posted by: Michelle | Feb 5, 2013 1:21:27 PM


  10. Glad it was aired. It was done tastefully too and now a lot of men had a moment to feel what we women feel most times lol

    Posted by: Michelle | Feb 5, 2013 1:21:27 PM


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