Calvin Klein Brings Male Flesh to the Super Bowl: VIDEO
Calvin Klein's Concept Underwear ad featuring Matthew Terry was its first foray into Super Bowl advertising and brought ripped male torsos and motor oil to the game. Calvin Klein also took advantage of Twitter's new service Vine by pumping out short clips of Terry flexing and crunching for the cameras.
Check out the ad and some of the Vine clips, AFTER THE JUMP...
And their Vine posts: