Calvin Klein's Concept Underwear ad featuring Matthew Terry was its first foray into Super Bowl advertising and brought ripped male torsos and motor oil to the game. Calvin Klein also took advantage of Twitter's new service Vine by pumping out short clips of Terry flexing and crunching for the cameras.
Check out the ad and some of the Vine clips, AFTER THE JUMP…
And their Vine posts:
A #SuperBowl interruption: vine.co/v/b15KMrg3eez #CalvinKlein
— Calvin Klein (@CalvinKlein) February 4, 2013
Since the lights are still out… vine.co/v/b1iiiiUz5uq #SB47
— Calvin Klein (@CalvinKlein) February 4, 2013
Pumped for the game: vine.co/v/b15q7wWVX7A #CalvinKlein #SB47
— Calvin Klein (@CalvinKlein) February 3, 2013
Touchdown: vine.co/v/b1irVwLgm5x #SuperBowl
— Calvin Klein (@CalvinKlein) February 3, 2013
Game on: vine.co/v/b15MuQJtP29 #SB47
— Calvin Klein (@CalvinKlein) February 4, 2013
One last @mrmattterry Vine for the night: vine.co/v/b15zUZYeBb3 #CalvinKlein #SB47
— Calvin Klein (@CalvinKlein) February 4, 2013
