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Calvin Klein Brings Male Flesh to the Super Bowl: VIDEO

Andy Towle February 4, 2013

Calvinklein

Calvin Klein's Concept Underwear ad featuring Matthew Terry was its first foray into Super Bowl advertising and brought ripped male torsos and motor oil to the game. Calvin Klein also took advantage of Twitter's new service Vine by pumping out short clips of Terry flexing and crunching for the cameras.

Check out the ad and some of the Vine clips, AFTER THE JUMP…

2_terry  Terry

video
play-rounded-fill
Link
typorama 6 copy

And their Vine posts:

 

A #SuperBowl interruption: vine.co/v/b15KMrg3eez #CalvinKlein

— Calvin Klein (@CalvinKlein) February 4, 2013

 

Since the lights are still out… vine.co/v/b1iiiiUz5uq #SB47

— Calvin Klein (@CalvinKlein) February 4, 2013

 

Pumped for the game: vine.co/v/b15q7wWVX7A #CalvinKlein #SB47

— Calvin Klein (@CalvinKlein) February 3, 2013

 

Touchdown: vine.co/v/b1irVwLgm5x #SuperBowl

— Calvin Klein (@CalvinKlein) February 3, 2013

 

Game on: vine.co/v/b15MuQJtP29 #SB47

— Calvin Klein (@CalvinKlein) February 4, 2013

 

One last @mrmattterry Vine for the night: vine.co/v/b15zUZYeBb3 #CalvinKlein #SB47

— Calvin Klein (@CalvinKlein) February 4, 2013

Topics: News More Posts About: advertising, Calvin Klein, News, Super Bowl, Super Bowl, Underwear

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