Abercrombie & Fitch Hub

Abercrombie CEO Mike Jeffries Steps Down

X01Mike Jeffries is stepping down from his post as CEO of clothier Abercrombie & Fitch, Business Insider reports. Jeffries has been credited with rebranding Abercrombie & Fitch as a sexy, aspirational and all-American label sought after by teens around the world. However, as same-store sales have plummeted in recent years with younger generations eschewing logo driven mall fare for cheaper, faster fashion, it became clear that new leadership was necessary at the retailer that was founded in 1892:

Jeffries is retiring after more than two decades at the helm of the company, which has not named a successor.

"It has been an honor to lead this extraordinarily talented group of people," Jeffries said in a statement. "I believe now is the right time for new leadership to take the company forward in the next phase of its development," he said.

Jeffries is leaving after 11 straight quarters of same-store sales declines.

His strategy was aimed at the "cool kids ... the attractive all-American kid with a great attitude and a lot of friends," Jeffries told Salon in a 2006 interview.

He made Abercrombie seem like an exclusive club that bestowed its logo on thin, tan, popular teens with lots of cash to spend. The advertising, which featured frolicking, half-naked co-eds, upset many parents — which made the brand even more attractive to their kids.  

"A lot of people don’t belong [in our clothes], and they can’t belong," Jeffries famously said in the Salon interview. "Are we exclusionary? Absolutely."

Abercrombie & Fitch Covers Ylvis' 'The Fox': VIDEO


The Norwegian duo Ylvis released a single titled "The Fox" which is perhaps the most bizarre song in recent memory to achieve viral notoriety this side of "The YES Dance" (incidentally, something the fox might say sounds just like "The Fork in the Garbage Disposal.")

The 'trendsetters' over at Abercrombie & Fitch decided to snag some of this viral goodness for themselves and covered – read: lip-synced – the song for an ad video, deciding that what Ylvis needed was fewer fur suits and more waxed abs.

You can watch both videos side-by-side and decide for yourself which one is superior

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Abercrombie and Fitch's Male Models Do 'Call Me Maybe': VIDEO


A bevy of Abercrombie's shirtless models from its stores around the world emote to Carly Rae Jepsen.


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New Bruce Weber Abercrombie Spot Features First Gay Kiss: VIDEO


In a new video clip from Bruce Weber (one of 4 new 'Webersodes') for Abercrombie & Fitch, a man-on-man kiss appears for the first time in an official company promo, which I guess is surprising because none of the rest of it is homoerotic at all.

Check it out, AFTER THE JUMP...

(via homorazzi)


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NEWS: Tyler, Ravi, And Wei; The Doings Of Drones; Iran; Models; Channing Tatum

Picture 13
Road The New Yorker
has published a long, thoughtful story suggesting that Tyler Clementi wasn't killed by homophobes. At least, not the way we might think.

It became widely understood that a closeted student at Rutgers had committed suicide after video of him having sex with a man was secretly shot and posted online. In fact, there was no posting, no observed sex, and no closet. But last spring, shortly before Molly Wei made a deal with prosecutors, Ravi was indicted on charges of invasion of privacy (sex crimes), bias intimidation (hate crimes), witness tampering, and evidence tampering. Bias intimidation is a sentence-booster that attaches itself to an underlying crime—usually, a violent one. Here the allegation, linked to snooping, is either that Ravi intended to harass Clementi because he was gay or that Clementi felt he’d been harassed for being gay. As he sat in the courtroom, his chin propped awkwardly on his fist, his predicament could be seen either as a state’s admirably muscular response to the abusive treatment of a vulnerable young man or as an attempt to criminalize teen-age odiousness by using statutes aimed at people more easily recognizable as hate-mongers and perverts.

Road Don't have a job? Blame Obama. (But if you've got one, thank a GOP governor.)

Road " ... the U.S. first kills people with drones, then fires on the rescuers and others who arrive at the scene where the new corpses and injured victims lie."

Road Barack Obama's really insistent that war with Iran is a last option. Is he protesting too much?

Road Read as a snickering Ivy-leaguer demonstrates his contempt for underpaid retail slaves.

Road T-Rex is incompetent but adorable.

Road The legacy of the Kennedy presidency just gets weirder by the year:

Mimi Alford, then Mimi Beardsley, interned at the White House in the summer of 1962, quickly caught the president’s eye. The 19-year-old joined the 45-year-old president for a noon swim four days into her internship. Later that day, he took her virginity in “Mrs. Kennedy’s room.”

“After he finished, he hitched up his pants and smiled at me.” Alford says their sex life was “varied and fun” and describes an affair that was more than just sex. They apparently spent an “inordinate amount of time taking baths” and listened to music together. He confided in her during key personal and professional moments, such as when his infant son died and during the Cuban Missile Crisis. But he never kissed her on the lips.

At one point, during another noon swim, Kennedy allegedly asked Alford to “take care” of an aide ...

Road This model has a 20-inch waist and a corset. Thoughts?

Picture 17 Road Meet a lesbian atheist single mother from Point, TX (pop. 792), along with other nonbelievers in difficult situations:

... One by one, members of [Harry's] new family turned against him because of his lack of belief. Harry doesn’t see any of his American family any more. “The last one I saw was my cousin, Ronnie. Every time he invites me over to dinner, he turns to religion. Last time I saw him, I didn’t back out, I took him full on.

 “I’ve been told things like ‘I hope you have an accident, die and go to hell.’ So that’s what I’ve been up against.”

Road Madonna's performance was fine, but maybe a little too classy. Football's over the top! A little dumb! Kind of crazy! Arguably unnexessary! Kind of like this!

Road Last night, Tatum Channing stripped during his on SNL monologue. Watch AFTER THE JUMP ...

Continue reading "NEWS: Tyler, Ravi, And Wei; The Doings Of Drones; Iran; Models; Channing Tatum" »

That New Shop That Opened in Singapore was an Abercrombie


What gave it away?

The Straits Times reports:

Employed by retail brand Abercrombie & Fitch, about 40 of these male models stood in a straight line flashing smiles and striking poses outside the yet-to-open flagship store in Singapore's premier shopping district.

Among the 40 models, about five were sourced locally.

Responses from the ground were tepid at first this morning, with many onlookers taking pictures from afar. But, curiosity soon overtook the passers-by, and within half an hour, the men were swarmed.

More shots and video, AFTER THE JUMP...


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