Target's recent decision to remove gender specific labels from its toy aisles was met with the usual barrage of right-wing freakouts, with pastor Franklin Graham going so far as to tell his followers to “let [Target] know that you are perfectly willing to shop where the genders God created are appreciated.”
Those of us who don't live in la-la land, however, see Target's decision as not only a smart business move but also a step in the right direction to help remove some of the stigma attached to all those boys who just want an Easy Bake Oven for Christmas and those girls who'd rather get a Lego set than a Barbie for their birthday.
This viral video from 2011 of a little girl named Riley ranting against all the pink princess toys marketed to girls and the superhero stuff for boys perfectly sums up the problems with marketing for kids today.
